Taylor Swift has once again set the internet alight, announcing her 12th studio album, “The Life of a Showgirl,” dropping October 3rd. Within days, ‘Taymania’ has swept over social media, with Google Trends revealing a staggering 5,000% surge in searches for the album’s name in just three days.
The colour palette for this new era, dubbed ‘Showgirl Orange,’ is also stealing the spotlight.
Branding expert Liam Smith at Aura Print says this bold shade is primed to become the colour and cultural moment of the year. When Jason Kelce asked Swift what orange means to her, she replied, “I’ve always liked it… It feels energetically how my life has felt; exuberant, electric and vibrant.”
Linda explains, “From Brat green to Barbie pink, colour is no longer just a design choice, it’s a cultural trigger. Brands used to take years to become associated with a specific colour, think Chanel’s iconic little black dress. Today, audiences zero in instantly, using colour to define an era, a movement, or a moment in time.”
The internet remembers Barbiecore’s tidal wave, which infused fashion, beauty, and interiors with pink, making it the must-have mood board for summer. Charli XCX’s ‘Brat summer’ followed with its anti-polish authenticity. Now, ‘Showgirl Orange’ stands ready to ignite the second half of the year, bringing theatrical energy and high-impact visibility to our culture.
Even though “The Life of a Showgirl” rollout is fresh, brands aren’t wasting any time. Call Her Daddy teased an interview with Kid Cudi in a shade nearly identical to ‘Showgirl Orange,’ fuelling rumours that Swift herself was involved. Warner Bros joined in, showing off a ‘Showgirl Orange’ vinyl on social media to promote the new Conjuring film. The colour is already drawing attention as a marketing magnet.
Swift’s artistry masterfully uses colour to set the emotional tone for each era. Fans hear an album, and they see it all while joining in by weaving the colour into their own lives, from wardrobe choices to home décor. This visual language strengthens the bond between Swift and her fans, making every era instantly recognisable. Experts predict ‘Showgirl Orange’ will permeate mainstream trends more than any of her palettes before with sightings on the autumn/winter ‘25 runways and even a newly minted Pantone colour named for 2026.
So, what’s next for us in the world of ‘Showgirl Orange’? Expect a rush of burnt tangerine lipsticks, inspired by Swift’s look on New Heights. TikTok creators will serve up ‘showgirl fit’ styling videos, reinterpreting showgirl-core for a new generation. And, true to the spirit of spectacle, don’t be surprised if Swift swaps the world tour for a jaw-dropping Las Vegas residency.
Taylor Swift is ready to dazzle—and this time, she’s colouring the world orange.
Why Is the Colour Orange Trending?
Taylor has long embedded visual motifs into her eras, and fans quickly spotted hints through her orange fashion (lipstick and outfits), an orange exit door at concert finales, and countdown imagery on her official site. Iconic landmarks like the Empire State Building lit up in orange upon the announcement
A Cultural Trend Setting
Media outlets and fashion commentators are already calling “Taylor Swift orange” a potential colour of the year, praising its boldness and versatility in style, decor, and branding
Taylor’s aesthetic choices now influence marketing strategies, and “orange” is now enjoying the colour moment brands are tapping into, riding the cultural momentum she’s created.