Okay. So, runway shows may technically” be about the latest fashion trends, lately, glowing skin has been stepping out of its support act status and stealing the spotlight. And this year at Australian Fashion Week 2025, no one did it better than Weleda. From luminous limbs to barely-there blushes, the iconic natural skin care brand proved (yet again) that a well-prepped canvas is the key to any great beauty look. Here are three moments when Weleda’s cult-classic Skin Food range took centre stage.
1. Glowing with grace at Bianca Spender
Timeless, sophisticated and effortless, Bianca Spender’s Australian Fashion Week 2025 collection was all about movement and form. And, Weleda matched the vibe with a skin-first beauty look that whispered elegance. Backstage, renowned makeup artist Victoria Baron led the charge, relying on Weleda Skin Food and its glow-giving allies to prep each model’s skin for that “just-emerged-from-water” radiance.
Baron kept the makeup whisper-light: a hint of cream around the eyes, delicately curled lashes, and lips that were softly defined (or intentionally left bare) with just a dab of Skin Food Lip Balm to catch the light. It was skincare-meets-makeup minimalism, proving that hydrated, healthy skin can be the most striking feature of all.
And here’s a little trivia you’ll love: Weleda’s backstage presence wasn’t just skin-deep. Their Managing Director Charmaine Pichler summed it up best – “artistry starts with real, healthy skin.” We couldn’t agree more.
2. Skin with soul at Nagnata
Sustainable fashion brand Nagnata brought raw energy to the runway. And, Weleda brought the glow. Partnering once again with Victoria Baron, Weleda helped create a dewy, grounded beauty look that embodied the label’s mindful ethos.
The backstage ritual read like a self-care dream: gentle cleansing, lymphatic massage using Skin Food Original, and a dash of Skin Food Serum to get the blood flowing and the cheeks naturally flushed. Brows were brushed, lashes curled – no mascara, no drama. And the genius blush trick? A custom cream tone dabbed under the eyes for that “just did yoga in the sun” flush. Iconic.
To take the glow beyond the face, Baron slathered models in Skin Food Body Butter and sealed it all with a misting of Skin Food Ultra-Light Dry Oil. The result? Skin that shimmered with hydration, not highlight.
3. Skin session with Michael Brown
Finally, because no fashion week is complete without a little VIP action, Weleda hosted its own backstage-meets-beauty-bar moment: the Skin Food Activation. Partnering with celebrity makeup artist Michael Brown, Weleda invited guests into a glowing oasis of skincare wisdom and delicious Skin Food juices.
Brown dished out pro tips on how to get that elusive “runway-ready skin” using Skin Food staples – think strategic dabs for highlight, mixing balm with pigments, and using Skin Food as a glow-boosting primer.
One iconic product. Infinite glow
At the heart of all these moments was the iconic Weleda Skin Food. Rich, nourishing and impossibly versatile, it’s been a backstage hero for decades. Whether it’s prepping skin for a runway, giving lips a glossy finish or adding life to limbs, Skin Food continues to prove why it’s a must-have in every MUA’s kit. (A recent Weleda survey even found that 99% of makeup artists recommend it!)
So while the fashion may change with the seasons, one thing’s for sure: glowing skin is always in. And if Australian Fashion Week taught us anything this year, it’s that Weleda doesn’t just talk the natural beauty talk – they walk it, skin-first, down the runway.