She may have first captured Australia’s attention on Married at First Sight, but Jules Robinson’s real love story has been with self-belief, resilience, and purpose. Fast forward to today, and the award-winning entrepreneur, author, and body confidence advocate has transformed reality TV fame into a thriving empire built on empowerment and authenticity. As the Founder of FIGUR, a body-positive shapewear brand, 2025 AusMumpreneur Conference Keynote Speaker, and as a celebrity ambassador for screen-free listening devices Tonies, Jules is proof that you can build a business, raise a family, and live with heart — even if some days feel like “controlled chaos.”
“Honestly, it’s the mental load,” she admits when asked about the hardest part of juggling it all. “You’re constantly switching between being a mum, a business owner, a wife, a friend — and sometimes I feel like I’m doing everything at 80% instead of 100%. I’ve had to learn to let go of perfection and accept that some weeks I’ll nail the work side, and others I’ll be deep in mum mode. It’s never perfectly balanced, but I’ve made peace with that.”
For Jules, whose daily routine is as full as her heart, the word “balance” feels more like a myth than a measure of success. “Controlled chaos,” she laughs. “The mornings are always full-on — packing lunches, finding shoes, keeping everyone moving. Once the kids are out the door, I go straight into work mode. My days are a mix of emails, meetings, and creative work for my businesses, but I always make sure I’m there for pickup. Evenings are family time — dinner, bath, books — and then I usually log back on once everyone’s asleep. It’s not glamorous, but it’s real life.”
That commitment to “real life” has become part of Jules’ signature appeal — from her raw honesty about motherhood to her mission of body positivity through her shapewear label, FIGUR. “For me, it’s all about what they see, not what I say,” she explains when asked about teaching her kids confidence. “I want my kids to see me treating my body with kindness — moving it, nourishing it, but also giving it rest. I never want them to hear me speak badly about myself. So, I try to model confidence in action, not just talk about it. I want them to grow up knowing their worth has nothing to do with how they look.”
Even as she builds multiple businesses and raises two young children, self-care still finds its place — though it looks a little different these days. “I’ve learned that self-care doesn’t always look like a spa day — sometimes it’s just 10 minutes of quiet with my coffee before everyone wakes up,” Jules says. “I move my body most days because it helps me mentally more than anything. And I’ve gotten better at saying ‘no.’ Protecting my energy has become a big thing for me — if it’s not a yes, it’s a no.”
That philosophy extends into the school holidays, where flexibility reigns supreme. “If I’m being honest, school holidays are tough. I love the slower mornings and extra time with my boys, but the juggle gets real. I try to plan work that’s more flexible — things I can do from home or around nap times — and I lower my expectations. Some days the house is a mess, emails pile up, and that’s just how it is. I remind myself they’re only little for a short time, and the work will always be there.”
Simple pleasures keep her grounded. “We love doing simple things — picnics, beach days, board games, baking, or just going for a walk. It doesn’t have to be big or expensive. When I’m really present — no phone, no distractions — that’s when I feel like I’m doing my best parenting.”
As a celebrity ambassador for Tonies, Jules has also found a new way to manage screen time in her household. “Before Toniebox, screens were the easy go-to — especially when I needed to get things done. But I hated the glazed look they’d get after too much time on them. With Toniebox, it’s been a game-changer. They still get that entertainment, but it’s imaginative and calming. I can hear them giggling along to stories instead of zoning out, and that’s such a relief as a parent.”
Her advice to other mums and dads struggling with screen-time guilt is refreshingly kind. “Don’t beat yourself up. We’ve all been there — sometimes screens are the survival tool that gets you through the day. But when you can, swap some of that screen time for something that sparks imagination — stories, music, building, drawing. It doesn’t have to be perfect. Progress, not perfection, even in parenting.”
When asked what makes her feel most confident, Jules doesn’t hesitate. “It’s when I’m doing something that aligns with my purpose. When I’m using my voice, creating something meaningful, or helping another woman feel seen — that’s when I feel my best. Confidence, for me, is showing up even when things feel hard or imperfect.”
And as for what inspires her? “I’m inspired by women who are real. The ones who don’t pretend to have it all together but still keep showing up. My friends, the women in my community — they’re the reminder that strength looks different for everyone.”
As she looks to the year ahead, Jules’ focus is on growth — but also grace. “There’s a lot I’m excited about — growing my brands, new collaborations, and continuing to build By Jules into a space that celebrates women in all their stages. Personally, I want more presence — less rush, more moments that matter. That’s my goal for the year ahead.”
It’s a goal many women will no doubt relate to — because if Jules Robinson has taught us anything, it’s that success isn’t about doing it all. It’s about doing what matters, with heart.
