For nearly a century, iconic skin care authority Ella Bache has championed self-confidence with a simple but profound philosophy: when you feel good in your skin, it shows. Now, as it celebrates its 90th anniversary this May, the brand is doubling down on that promise with its 2026 campaign, In My Own Skin — a celebration of authenticity, self-love, and embracing every stage of life.
The campaign stars homegrown model and global icon Jessica Gomes, paired with fresh-faced talent Olivia Jonasz. Together, they embody Ella Bache’s unapologetic approach to beauty: confident, informed, and unapologetically themselves. As a result, the message is clear: confidence isn’t a one-size-fits-all; it looks different on everyone, and that’s precisely the point. “This year’s campaign is a powerful ode to authentic self-love, and nurturing all that just makes you feel you,” says Pippa Hallas, CEO of Ella Bache.
Entering its third consecutive season, In My Own Skin continues the brand’s exploration of the emotional link between skin health, self-confidence, and radiant beauty. But the 2026 iteration brings something fresh. It speaks to the modern, conscious skincare consumer — someone who values authenticity, science-backed results, and expert guidance over the pursuit of perfection. Hallas notes, “Ella Bache has transcended generations since 1936, and in 2026 we will be supercharging our scientific and educational brand pillars through further localised investments.”
This year, the brand is shining a spotlight on local production with the launch of its latest A-Beauty evolution. The range, made with native Australian botanicals, is designed to nourish, protect, and repair, targeting the unique needs of Australian skin. “Investing in Australian manufacturing to drive our Australian Made product innovation underpins this year’s campaign, and lets us take advantage of unique Australian ingredient formulations to treat each individual skin,” explains Hallas.
Ella Bache demonstrates its commitment to research and innovation through its recently expanded state-of-the-art Manufacturing, Product, and Distribution Centre. The team rigorously tests every product to ensure science-backed results without compromising the sensory experience. From textures that melt into the skin to formulations that deliver real results, the brand reminds us that confidence isn’t just skin-deep — it thrives on knowledge, care, and expertise.
Yet, despite nearly a century of heritage, Ella Bache remains refreshingly contemporary. The brand understands that beauty isn’t about fitting a mould; it’s about empowering individuals to feel confident and celebrated in their own skin. This ethos is beautifully illustrated by the campaign imagery, which showcases Jessica and Olivia across a range of moods, ages, and styles — from effortlessly chic mornings to moments of quiet self-reflection. Every frame reinforces that skin confidence is not a fleeting seasonal moment, but a lifelong journey.
What makes In My Own Skin particularly compelling is its accessibility. Ella Bache has always balanced sophistication with inclusivity, making expert skin care approachable for everyone. By combining locally sourced ingredients, science-led innovation, and a deep understanding of emotional wellbeing, the brand reminds us that skincare is as much about how you feel as it is about how you look.
As Australians prepare to celebrate Ella Bache’s 90th anniversary, In My Own Skin is more than a campaign — it’s a manifesto. It’s an invitation to embrace your natural beauty, trust in your skin’s potential, and celebrate confidence at every age. In a world where beauty trends come and go, Ella Bache’s message is enduring: when you invest in your skin and feel good in your own skin, it radiates outward, touching every part of your life.
After 90 years, Ella Bache isn’t just shaping skin health — it’s shaping a generation of Australians who are unapologetically themselves. And now, with In My Own Skin, that message has never been clearer.
