With over 10,000 Australia shoppers having voted, the emphasis on the healthier products has been crystal clear with 13 out of the 35 winning categories being part of the health segment; ranging from healthy snacks and food, to oral care and supplements.
Some of the research on the trend has indicated that “82% of Australians have changed their eating habits in the past five years, with 86% trying to be more health-conscious regarding their diet” and “over one in two Australians claim to be eating healthier than they were five years ago.”
We’re thrilled to see that healthier alternatives are increasingly available in stores as consumers are yearning for this (…)” said Product of the Year Director, Sarah Connelly
Nielsen conducted market research, and their findings echoed similar conclusions. They found that consumers are continuously looking for healthy alternatives when they look for new products.
Brands have also been outright dominant regarding the taking home of awards, racking up 30 of the possible 35.
It’s pleasing to see that consumers are backing these independent brands, with our research finding that ‘more than half of the consumers surveyed would purchase new products, even if they were unaware of the brand name.’” Connelly continued
The winners are as follows:
- Coles Finest By Laurent Sourdough Rolls 3 Pack – Coles (Bakery)
- Beauty Collagen Shot – Nature’s Way (Beauty Supplement)
- Body Cream – Camel Milk (Body Care)
- Pink Vanilla Drip Cake 1.2kg – Coles (Cakes)
- Ash Brie – Coles (Cheese: Soft/Cream)
- Tropical Fruit and Almond Cheese – Castello (Cheese: Speciality)
- Chocolate Blocks – Darrell Lea (Confectionary)
- Crispy Coating Mix – Gravox (Cooking Aids)
- Gut Relief With Probiotics – Nutra-Life (Digestive Health)
- Rexona Advanced Protection – Rexona (Deodorant)
- Vaginal PH Self Test – Canesten (Feminine Self Care)
- Choc Love Bites By Sophie Monk – Slim Secrets (Gluten Free Treats)
- Luminous Oils Shampoo – Palmolive (Hair Care)
- Hand Wash – BX Earth (Hand Wash)
- PRO-Biotic Toasted Museli – Sunsol (Health Food Cereal)
- Rice Puff Bars – Messy Monkeys (Healthy Snack Foods)
- Kalmer Kava – Kava Kava (Health Supplements)
- Pop’d Chips – Cobs (Healthy Snacks: Savoury)
- Coles Green Choice Bathroom Cleaner – Coles (Household Cleaning: Bathroom)
- Fabric Insect Repellent – Aeroguard (Insect Repellent)
- Crackling Ham Roast – Coles (Meal Solution: Cook At Home)
- Microwave Chips – Birds Eye (On the Go Hot: Snacks)
- Go! Tabs – Listerine (Oral Care)
- Barista Plant Based Milks – Australia’s Own (Plant and Nut Based UHT Milks)
- Blis Probiotics Throatguard – Blis (Probiotics)
- Ready Pasta – San Remo (Rice and Pasta)
- Seeds of Change Pasta Sauces – Seeds of Change (Sauces)
- Radiance Mist – Natural Instincts (Skin Care: Nourishment)
- Red Wine Refining and Exfoliating Mask – Skin Nutrient (Skin Care: Masks)
- Carolina Style Sweet Dijon Mustard Leg Ham – D’orsogna (Small Goods Deli)
- DON Naturals – Dons Smallgoods (Small Goods: Dairy Case/Packaged)
- Sparkling – The Juice Brothers (Sparkling Beverage)
- Sun Barrier Tone-up Whitening Sunscreen – Skin Nutrient (Sun Care)
- Dilmah Natural Infusions – Dilmah (Teas: Natural and Herbal)
- Voltaren Emulgel – Voltaren (Topical Analgesics/Muscle Pain Relief)
And customers can trust these brands because the products underwent a rigorous testing process. They were tested by a panel of experts for quality, credibility and motivation.
For more information visit productoftheyear.com.au
