Summer has hit the US, and with it comes a heatwave of new makeup trends. From eyeshadow shimmers to Sabrina Carpenter blush, the latest beauty trend is full of pop culture influences and viral trends. The makeup community is transitioning to a more colourful and sparkly era of summer makeup. Here is a curated list of the top 5 makeup trends in the US!
Semi – permanent makeup
Summer heat means serious sweat. That’s why many makeup wearers are choosing to stay away from heavy products and multi-step routines. Instead, many are opting for semi-permanent makeup to simplify and increase the longevity of their look.
So, what is semi-permanent makeup? Brow tints, lash tinting, brow lamination, and lash lifts are all examples of semi-permanent makeup. These procedures are meant to last at least a couple of weeks and are often sweatproof and waterproof. This eyebrow tint by Godefroy Beauty is cruelty-free and can last up to four weeks. An eyebrow tint, along with lamination, will give you ready-to-go brows that will withstand beaches, pools, and sweaty workouts! Similarly, eyelash tints and lifts will provide a mascara-like effect with no makeup. No need for stubborn waterproof mascara or curling your lashes every five seconds. Lash lifts and tints will provide a natural, fuller look to your lashes. Whether you get them done professionally or do them with a DIY kit, semi-permanent makeup is the best time-saving and summer-friendly trend of 2024.
Pink, Poppy blush
Sabrina Carpenter has us all saying “please, please, please” for more blush! The singer’s iconic makeup look centers around glowy skin and pink blush. This look has taken the internet by storm, with thousands of content creators posting their own riffs on her makeup. Unlike the muted cool tones of winter or the browns and brick colors we see with autumn makeup, this look is perfect for summer as it matches the colorful settings and preppy atmosphere that summer exudes. Not to mention, this look emphasizes glow without appearing too shiny or sweaty.
Shimmers and Shine
Shimmer is here to stay for the summer! 2023 saw the glossy eyelid trend, but this year, eye trends are still glossy with added shimmer. Fine powders and smaller glitters are used to create glossy, shimmery eyes. Many looks feature monochromatic eye shimmers with
dewy skin and glossy lips. Shimmers are also being used in brushes, bronzers, and tinted moisturizers to enhance the overall glow.
Grungy girl eye, clean girl skin
Clean girl meets rockstar with this trend. This makeup look focuses on heavy brown or black eye makeup paired with subtle, natural-looking skin. Gone is the clean, minimal, undetectable makeup. The beauty community is making the switch to messier and more defined makeup looks. This look is perfect for a summer night out with its boldness and natural skin. This style of makeup only gets better as the night goes on. It embraces mess, so there is no need to touch up or clean up any lines.
A Drop of Bronzer
Finally, any summer season would not be complete without bronzer. But, this summer, bronzer is going all over. The Drunk Elephant Anti-Pollution Sunshine Drops went viral last summer for their instant summer glowing effect. Now more and more brands are releasing similar bronzing products. The e.l.f. Skin Bronzing drops are a near identical dupe for this product. This trend focuses on applying the drops before foundation to provide a slight tan and lit-from-within glow after you apply foundation or tinted sunscreen.
Makeup should be fun and experimental. Pop-princess pink blush, semi-permanent makeup, shimmers, grunge, and bronzer are all trademarks of a colorful and fun!
Check out more makeup tips and trends on The Carousel.
