In an age when a humble block of Lindt dark Chocolate has crept to almost double digits, there’s no shame in a budget beauty buy. But, the brand new Kmart OXX Beauty Collection is accepting the challenge head – or face on – dropping a range that will have you playing your entire face card, for less than the price of most foundations.
At first base is the OXX Silk Finish Luminous Foundation ($12). Lightweight, buildable and silky smooth, it’s the kind of product that gives the vibes of a brand that rhymes Porgio Salami … and makes you look like you’ve had a professional MUA on standby. It comes in a range of shades that actually caters to different skin tones – something that’s often overlooked at the budget end of beauty.
Next up is the OXX Blush Stick ($6), a multitasker that works on both cheeks and eyes. Dab it onto your apples for a healthy flush or sweep it across your eyelids for a soft monochrome moment. Think effortless “Hailey Bieber clean girl” vibes without the premium price tag.
No full face is complete without a flutter – and the OXX Double Lash Mascara ($8) is one of those sneaky under-$10 buys that instantly becomes a staple. It lengthens, lifts, and gives lashes that wide-awake, “I definitely had 8 hours of sleep” look (even when you didn’t).
Come brows, the OXX Sculpted Brow ($6) delivers that laminated, brushed-up look we’re seeing all over our feeds, minus the salon visit. Swipe it through and suddenly, you’ve got brows that scream “expensive” for the price of a coffee.
Finally, for lips, you’ve got options here, depending on your vibe. For a velvety pout try the OXX Soft Matte Lipsticks ($4) – available in shades that range from moody to playful. More of a gloss girl? Then reach for the OXX Lip Gloss Butters ($6), with their buttery-smooth, high-shine finish in flavours like Caramel and Raspberry. Either way, your lips look luxe without the luxury markup.
Do the math right and you’ve just nailed a complete look – foundation, blush, mascara, brows and lips – for exactly $40. Wild, right? Especially when you consider that pre-retail-glow-up, the beauty section of the home of low prices was once better known for gliterry eye shadows at best.
And, it’s not just about the price point. The new Kmart OXX Beauty Collection is totally cruelty-free, taps into the biggest beauty trends (ahem, peel-off lip stains and builder-in-a-bottle nails), and feels way more luxe than its price tag suggests. But don’t take out word for it. You can shop the entire OXX Beauty Collection in-store at Kmart, online, or via the Kmart app