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Game Changers: Media Icon Ita Buttrose’s Amazing Charity Work

Game Changers: Media Icon Ita Buttrose's Amazing Charity Work

Ita Buttrose is without doubt a Game Changer.

Two of Ita’s most passionate causes are her role as patron of The Priceline Sisterhood Foundation, a charity inspired by Sir Bob Geldof’s speech at a Priceline conference and Alzheimer’s Australia for which she is a National Ambassador.

Since the Sisterhood began in 2011, it’s raised more than $3 million for its five partners –– Perinatal Anxiety and Depression Australia (PANDA), Children First Foundation, Look Good Feel Better, Hear To Listen and Alzheimer’s Australia. 

The latter is particularly dear to Ita’s heart; she watched her beloved father Charles, a former editor of the Daily Mirror in Sydney, succumb to the heart-breaking effects of vascular dementia.

Find out more about The Priceline Sisterhood Foundation here and Alzheimer’s Australia, here.

Written by Robyn Foyster

With over 30 years experience as a journalist and TV producer, Robyn Foyster is the owner and publisher of the lifestyle websites, and

Robyn was voted one of the 30 most powerful women in media at the 2015 B&T Women In Media Awards.

Previously, Robyn was the Publisher and Editor of Australia's three biggest flagship magazine brands - The Australian Women's Weekly, Woman's Day and New Idea.

Robyn won Editor of the Year at the 2007 Magazine of the Year Award and under her helm The Australian Women's Weekly won the inaugural 2008 Australian Magazine Award for Australia's best mass market magazine and New Idea won the MPA's coveted Magazine of the Year award.

She can be contacted on [email protected]


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