There’s something about a By Rosie Jane scent that just hits different. (And makes it a perfect option to wrap up this week’s new perfumes you need to try series) Founded by Australian-born, California-based Rosie Jane Johnston, the brand has built a quiet, cult following for scents that smell like moments rather than moods — salt-damp hair after a swim, clean sheets on a slow morning, the comfort of sunlight on skin. These are fragrances designed not for dressing up, but for showing up – barefoot, windswept, and unapologetically yourself. Known for its clean ingredients, sustainable ethos, and mood-led scents, By Rosie Jane has become the beauty industry’s cool-girl answer to modern fragrance. And its newest launch – a trio of Body + Hair Perfume Mists – continues the brand’s signature story of laid-back luxury.
Designed to be tossed into a beach bag or gym tote, the three new By Rosie Jane Body + Hair Perfume Mists are the sort of fragrances you use without thinking — a quick spritz before coffee or after yoga, more ritual than routine. The mists are light, clean and wearable, but each carries its own little slice of escapism.
Beach Baby feels like Summer caught mid-laugh. There’s orange and pineapple at first — bright, fizzy and alive — before softening into sun-drenched florals and coconut woods. The finish, a mix of solar musk and amber, hums quietly on the skin, the way salt water does hours after you’ve left the sea. It’s nostalgic but not naïve — just that gentle warmth that makes you smile for no reason.
Birthday Suit is softer, more skin-close. Tangerine water and lemon blossom open the scene before drifting into jasmine, island lily and a whisper of amber. It’s the scent of bare shoulders and golden light, of feeling comfortable and confident in your own skin — the kind of perfume that people don’t so much notice as sense.
Then there’s White Tee, the simplest and perhaps the most addictive. It smells like clean cotton and fresh air, with lily water and rose lending a barely-there floral touch. A trace of ivory musk and amber gives it depth, but it never tries too hard — much like your favourite, perfectly worn T-shirt.
What links all three is a kind of ease. They’re not about transformation or seduction but about presence — small mood-boosting gestures that sit somewhere between skincare and scent. And because they’re safe for hair, skin and clothes, there’s a carefree practicality that feels very of the moment.
By Rosie Jane’s approach to fragrance has always favoured authenticity over artifice. The formulas are clean and cruelty-free. But, more than that, they’re made to fit real lives — the school run, the office, a weekend away. That’s perhaps why the brand’s fragrances tend to feel like an extension of the person wearing them, rather than an accessory.
That same philosophy shines through in Remi, the brand’s latest full-bodied fragrance. Inspired by California citrus groves and winter beach walks, it blends bright mandarin and fresh cardamom with creamy white amber to create something soft, bright and comfortingly grounded. Described by Johnston as “undone sophistication,” Remi is an invitation to slow down – a sensory pause that feels like a velvet ribbon between your fingers. Available as a perfume, travel spray, and perfume oil, it’s the perfect counterpoint to the brand’s breezy mists – slightly moodier, slightly more intimate, but still unmistakably By Rosie Jane.
What makes the By Rosie Jane brand so special isn’t just its fragrances, but the feeling they evoke. Each scent is clean, cruelty-free and consciously made, but never at the expense of character. They’re nostalgic yet modern, simple yet seductive – the olfactory equivalent of good denim or a white linen shirt. In a world where fragrance can sometimes feel performative or overpowering, By Rosie Jane stands out by celebrating subtlety. These are scents that don’t walk into a room before you do; they linger softly on your skin, inviting people closer. And in true Rosie Jane style, they remind us that beauty isn’t about perfection – it’s about presence.