Beauty lovers, start your engines. Mecca Max is back at the Formula 1 Louis Vuitton Australian Grand Prix 2025. And this year, the Mecca Max Australian Grand Prix collaboration is truly going full throttle! Whether you’re a die-hard racing fan or just here for the high-octane glamour, Mecca Max’s Beauty Pit Stop Station is the place to fuel up your look and stay flawless from the starting line to the checkered flag.
The fast and the flawless: A beauty pit stop
Forget oil changes. This pit stop is all about precision eyeliner, turbocharged lips, and high-performance eyeshadows. Mecca Max is doubling down on its high-speed beauty game this year, offering complimentary express makeovers featuring their bestselling ‘Zoom’ eye collection. Trackside touch-ups ensure you stay race-ready, whether you’re cheering from the grandstands or mingling with VIPs. And with a dedicated photo zone, you’ll have the perfect excuse to snap a podium-worthy selfie.
Grand Prix goes glam
For the second year running, Mecca Max is taking its place at one of Australia’s biggest sporting events, bringing beauty buffs and Formula 1 fanatics together in the ultimate fusion of speed and style. And, Alexandra Bokeyar, General Manager of Mecca-Maginations, couldn’t be more excited.
“We have doubled our activation size, helping more beauty-loving Formula 1 fans get their colour fix. Think complimentary fast-paced, high-performance makeup applications, product giveaways, and we’ve even introduced shoppable experiences this year.”
So, if last year’s event had you hitting the brakes, this is your sign to put the pedal to the metal and zoom straight to the Mecca Max experience.
Read, Set, Glow!
To keep up with the high-speed action, your beauty routine needs to be just as efficient. Luckily, Mecca Max has fine-tuned its products for a quick and flawless finish. Here’s how to shift your look into high gear:
- Zoom Shadow Sticks. These sleek, high-impact eyeshadow sticks apply in seconds, letting you build up a smoky eye faster than a pit crew changes tires. Prefer a softer, pastel look? The Zoom Flex Fluid Liquid Shadow delivers a long-wearing matte finish that won’t budge, even after all 58 laps.
- Zoom Zip Liquid Eyeliner. Precision is key on the track and in beauty. With inky black, deep chocolate, and eye-popping shades like cobalt and coral, these liners will have you looking sharp and sleek all weekend long.
- Pout Pop Lipstick. A bold lip can be the ultimate race-day accessory, and with 30 hyper-pigmented shades to choose from, you’ll find the perfect match for your Grand Prix glam. Want something a little sleeker? The Glaze Phase Lip Oil gives your lips a glossy, pit-stop-sized boost.
And the best part? Every trackside purchase at the Mecca Max Beauty Pit Stop comes with a limited-edition reusable Mecca Max cotton bandana or cosmetic bag – an exclusive souvenir to mark your race day glow-up.
Get in the beauty fast lane
Mecca Max is making sure every ticket holder has access to their Beauty Pit Stop, located in a prime Circuit spot near the Formula 1 Paddock. Whether you’re looking to refresh your glam mid-race or stock up on new beauty faves, this high-performance beauty experience is not to be missed.
So, beauty lovers, buckle up! It’s time to race toward Mecca Max at the Formula 1 Louis Vuitton Australian Grand Prix 2025. From March 13-16, get ready to zoom, line, and shine your way to a podium-perfect look. See you at the finish line!
