Nadia Fairfax-Wayne has long been one of Australian fashion’s most intriguing contradictions: a fixture on international best-dressed lists who still dresses with the mischievous confidence of someone styling herself for the sheer delight of it. A sartorial muse to many, she pairs couture with vintage, red carpet glamour with a borrowed-from-the-boys nonchalance; she collects colour the way others collect neutrals.
And that sensibility – irreverent, elegant, always sun-kissed – sits at the centre of JAG Paintbox by NFW – a new 12-piece capsule that lands with the ease of a long weekend and the confidence of red pant worn without apology. It is born from a woman who has spent the better part of a decade refining the art of playful sophistication. And who understands better than most that Australian style is at its best when it doesn’t try too hard.
Here, Nadia turns to JAG’s most enduring hallmark: denim. Honest, uncomplicated, and stitched into the country’s sartorial memory since the ’70s. But, instead of nostalgia, she brings transformation. “I wanted to take classic JAG denim and give it a fresh feel by injecting colour,” she says – and colour becomes her medium, her rebellion, her starting point.
The result is a capsule that feels like it has been breathed into existence under a hot Australian sky. Tomato red micro shorts with the flirtatious energy of a Bondi summer. Citrine yellow dresses that skim, ripple, and radiate. Vintage-stripe denim that nods to childhood holidays and the kind of carefree heat that blurs the edges of the day. Even the classic JAG shapes – dependable, democratic – are revived in saturated hues and unexpected detailing. Think pockets that act almost like punctuation marks, contrast panels that toy with proportion, and silhouettes that balance ease with intention.
Nadia describes the mood as “playful, confident, and a little nostalgic,” but in reality, the capsule captures something more specific: the elevated casualness that defines modern Australian style. The kind you see slipping out of a long lunch in Paddington or on a Maroubra headland at golden hour – effortless, but never accidental.
And colour, for Nadia isn’t decoration. It’s identity. “Colour is one of the easiest ways to express individuality,” she says. “I wanted people to wear these pieces and feel uplifted.” She has always worn colour with a kind of charismatic ease – lemon one day, fuchsia the next – and here she extends that energy to everyone else, democratising the joy she’s long championed.
Despite the vibrancy, the foundations stay grounded. Fabrications lean into simplicity: breathable cotton, fluid lyocell, a soft viscose knit, and JAG’s signature cotton–viscose lightweight denim, warm-weather friendly and made to move. Nothing stiff, nothing over-structured – just fabrics that understand what an Australian Summer demands: ease, breathability, pieces that work with you rather than against you.
For the campaign, Nadia didn’t turn to an anonymous cast. Instead, she collaborated with to friends – photographer Kitty Callaghan and artist Gabrielle Penfold – and shot the collection in Maroubra, a landscape textured with the kind of light and grit that defines Sydney’s coast. The images feel intimate, sun-baked, and quietly glamorous. There’s no glossy over-styling, no attempt at perfection. Instead, the mood is real: women laughing, moving, inhabiting their clothes rather than posing in them.
And, perhaps that’s the quiet genius of JAG Paintbox by NFW. It’s personal. It grounds itself in a life genuinely lived – weekends on the coast, late afternoons stretching into warm nights, and the relaxed polish Nadia wears with disarming ease. And it carries the unmistakable quality of pieces you reach for again and again, the kind that earn compliments until they slip into near-myth. These aren’t fantasy pieces; they’re favourites waiting to happen.