Versace’s new fragrance, Dylan Turquoise, features the azure waters of the Mediterranean and is set on a secluded island off the coast of Sardinia, Italy.
Starring Hailey Bieber and Bella Hadid, the campaign evokes escapism and the crystal clear waters in the background are reflected in the new perfume bottle’s aqua blue shades.
Embodied by Hailey Bieber, who is the face of the brand, the Dylan Turquoise imagery has a young exuberance to it much like the fragrance’s zesty notes.
The new Dylan Turquoise Eau de Toilette (50ml $125) and Eau de Toilette (100ml $165) launched first in Australia and is now available at Myer & David Jones and selected pharmacies.
The luxurious Medusa head on the bottle is, like everything Donatella Versace does, highly ornamental and certainly something you’d be proud to put on your mantle piece. Just looking at it reminds you of the crystal waters from the Mediterranean. It’s got that blissful holiday in a bottle vibe about it.
The scent is thanks to Versace’s favourite nose, Sophie Love, who was inspired by all things Italian. Previously working on Estee Lauder’s White Linen, Sophie knows her fragrances.
For Dylan Turquoise, she chose a floral woody musk fragrance. The dry down is woody musk and the top has mandarin and pink pepper scents with a more crisp and bright upfront. There’s also a melding of black current, freesia, jasmine and guava.
Thanks to the use of Clearwood fragrance molecule technique used in making it, the fragrance is more sustainable and safer to use on the skin. Another bonus is it’s the type of fragrance you can wear at day and at night.
Vibrant and zesty, the new fragrance is just like the fashion house itself and oozes luxury.