Inspiring Messages From Our Game Changers Ita Buttrose And Karina Adcock

James Graham


Mar 06, 2017

Each one of us – with women, men and non-binary people joining forces – can be a leader within our own spheres of influence by taking bold pragmatic action to accelerate gender parity, is the overarching message of the campaign.

The stars of our first Sarah Harris-hosted Game Changers video series – all inspirational Aussie leaders in their own right – know a thing or two about overcoming stereotypes and busting through glass ceilings.

They’ve been pushing the envelope for change longer than most, forging their way in largely male-dominated industries to become a phenomenal success in their respective fields.

To celebrate International Women’s Day this year, here are just a few of our favourite tenets from each.

Ita Buttrose, media maven

Ita Buttrose, media maven

“I don’t go around thinking about it [being a feminist icon], but I’m very happy to be a feminist and I’m flattered to be an icon. I think it means I’ve been around a very long time!

On where she gets her energy: “I don’t want to short-change myself. I think I have very high standards on how I should behave, how I come across and what I should do.”

On a life without regrets: “I don’t see the point. You can’t go back and change it. Everything you’ve done makes you the person you are now.”

To watch her full interview, click here.

Kendall Seddon, Luvme baby products CEO

Kendall game changer

“I’ve learned everything I know from her [Kendall’s mum] – [it’s all about] staying focused and never giving up. Failure doesn’t exist in either of our minds. If there is a problem you just work out a solution.

“Our business we were going to keep at it until it succeeded, no matter what. And I think that’s why it succeeded.”

To watch her full interview, click here.

Karin Adcock, jewellery queen

Game changer Karin Adcock

“When PANDORA was at some point around $70 to $80 million, I thought ‘Oh My God, I can’t do this, I’m a school teacher, what would I know about a P&L’.

“[But] I was never afraid of what I wasn’t good at which meant we could collectively work out where my weaknesses were and make sure we have a very strong management team around me. I then became the glue between the different parties – we work very much together as a team.”

To watch her full interview, click here.

Sharon Williams, Taurus marketing guru

Sharon Williams game changer

“I think it’s about having fun, focusing on your responsibilities, earning a good living, giving back, investing in people, contributing to society and doing each of those roles as well as you can.

“We have a very short time here, and you’ve got to make the most of it.

“If an entrepreneur has an idea then they should get on and do it. They don’t need to go to university to find that opportunity.

“If you’ve got a good idea then why wait – go for it.”

To watch her full interview, click here.


By James Graham


With over 20 years as a journalist and TV producer, James Graham has a wealth of experience covering the full media spectrum. James has a formidable reputation as a talented media veteran and worked as a reporter, script writer and as the producer of the TV documentary The Road To Athens. He has worked across newspapers, radio and the biggest flagship magazine brands in Australia and New Zealand. Previously, James was the News Director at Woman's Day and New Idea. Whether filing celebrity exclusives, or some of the biggest real-life splashes of recent years, James’ career has always been at the frontline of mainstream media. When not writing, you’ll find him at Royal Randwick, his beloved Long Reef Golf Club on the Northern Beaches – or visiting his mum in his native New Zealand.



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