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How Digital Is Changing The Way We Acquire And Interact With Art

How Digital Is Changing The Way We Acquire And Interact With Art

Melbourne Art Gallery owner Eugenia Wilson says the digital economy is changing the way people acquire and interact with art.

“Trends in art no longer sweep through cities, they sweep the globe, with people from different countries swapping ideas, opinions, feedback,” says entrepreneur Eugenia, who owns two galleries in Melbourne.

“You can see these trends emerge as people in Melbourne may lean towards the same types of pieces that are popular in New York. LUMAS Gallery has over 40 locations around the world, including Paris, New York, London, and Seoul, and also has an online model.”

If you love art then check out the new LUMAS Gallery in fashionable Chadstone, Melbourne. The gallery concept, originating in Berlin’s famous Hackesher Markt in 2004, aims to educate the wider public about contemporary art, and provide an accessible entry point to a scene traditionally reserved for a privileged few.

It was introduced to Australia in 2015 by Eugenia, who bought the rights to it here after she fell in love with it in Munich, Germany three years prior. She saw a gap in the market for accessible art for the Australian public, whose obsession with home and interior design was thriving, and opened her first store in Richmond, Melbourne.

“ I have always struggled to find good quality, yet affordable and unique art for my home,” she adds.

LUMAS features over 250 artists, from the world-renowned Damien Hirst, Murakami, and David LaChapelle, through to Australian artists such as René Twigge and Julian Wolkenstein.

While the art at LUMAS Gallery is more affordable, the prints are still highly curated and limited around the globe. Generally, no more than 150 editions of each piece are printed globally.

One of the artworks available at Lumas Gallery

Pieces start from $49 for small postcard size pieces, with limited edition artworks starting at $500, representing attainable choices for many customers.

“Art brings your living and working spaces to life; but sometimes finding that perfect, unique piece that suits your personal style can be difficult,” says Eugenia Wilson.

LUMAS Gallery’s Chadstone store will launch over the weekend of October 28 and 29, with a social media competition for guests who can win a floral piece by Australian artist René Twigge.

The hero painting is by artist Tommy Clarke and is titled Jolly Beach.

Written by Robyn Foyster

With over 30 years experience as a journalist and TV producer, Robyn Foyster is the owner and publisher of the lifestyle websites, and

Robyn was voted one of the 30 most powerful women in media at the 2015 B&T Women In Media Awards.

Previously, Robyn was the Publisher and Editor of Australia's three biggest flagship magazine brands - The Australian Women's Weekly, Woman's Day and New Idea.

Robyn won Editor of the Year at the 2007 Magazine of the Year Award and under her helm The Australian Women's Weekly won the inaugural 2008 Australian Magazine Award for Australia's best mass market magazine and New Idea won the MPA's coveted Magazine of the Year award.

She can be contacted on [email protected]

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