She’s stylish, she’s sweet and she’s serving up as many aces as her pro partner Taylor Fritz … If you’ve been catching Australian Open highlights or binging Netflix’s Break Point, you’ve probably noticed Morgan Riddle’s effortless, sun-kissed presence. But here’s the thing: Morgan isn’t just a WAG. She’s a content creator, a fashion tastemaker, and now, a designer with her very first co-branded capsule collection with Beginning Boutique. Think elevated, versatile pieces that can take you from courtside to cocktails, beach holidays to nights out. All without a hitting a fault.
Morgan’s story is proof that personal style and ambition can go hand-in-hand. Raised in Saint Paul, Minnesota, as the eldest child of Heather Riddle, an executive at Minnesota Public Radio, and Rob Kimm, a writer and fishing enthusiast, Morgan grew up surrounded by creativity and curiosity. She went on to study English literature at Wagner College in New York City, where she also began sharing lifestyle content on Instagram and TikTok and dipped her toes into modelling. Even then, it was clear that Morgan had an eye for storytelling, aesthetics, and connecting with an audience.
After college, Morgan worked in real estate and later as a media director for Love Your Melon and the non-profit Gamers Outreach Foundation. But life had bigger plans. In early 2020, shortly after moving to Los Angeles, she matched with Taylor Fritz on the dating app Raya. By 2021, she was traveling with him on the ATP Tour, discovering the tennis world from the inside. And quickly becoming a go-to guide for those of us who didn’t know an ace from a double fault.
Morgan’s social media content captures that same charm. She started with TikToks on what to wear to the Australian Open, then expanded to YouTube vlogs about life on the tour, and even launched her “Wimbledon Threads” series in 2023, highlighting fashion moments at the iconic tournament. Her content is approachable, stylish, and informative, making tennis – and its surrounding lifestyle – accessible to fans worldwide.
Now, Morgan is bringing her signature style directly to your wardrobe. The Limited Edition Beginning Boutique x Morgan Riddle capsule collection (launched on 16 Jan) is packed with over 20 curated pieces – each one designed to be versatile, bold, and effortlessly chic. From mix-and-match trousers and tanks to minis, maxis, and shorts, each piece reflects Morgan’s elevated-yet-effortless aesthetic. Soft fabrics, vibrant colours, and thoughtful silhouettes ensure that dressing is as simple as it is stylish. Courtside? Check. Drinks with friends? Check. Spontaneous getaway? Double check.
“I’ve always loved pieces that are effortless, versatile, and can take me anywhere – being able to pair together sets or throw on a dress to feel put-together and chic no matter where I’m headed,” Morgan says. “Collaborating with Beginning Boutique on my first co-branded collection allowed me to bring my personal style into a collection that’s playful, comfortable, memorable, and designed with true intention. I can’t wait to see how the pieces are mixed, matched, and made their own this summer.”
For Beginning Boutique founder Sarah Timmerman, the collaboration was an easy yes. “Morgan has an incredible ability to inspire and influence fashion conversations around the world. Working with her allowed us to merge her distinct personal style with our passion for bold, wearable occasion wear. We can’t wait for everyone to start styling these pieces for their upcoming events,” she says.
This collection is more than just fashion – it’s a lifestyle statement. Morgan’s journey from a Minnesota kid with a love of literature to a social media personality, tennis insider, and now fashion collaborator shows that her life and style are entirely her own. She isn’t just standing by the courtside. She’s standing in her own spotlight, inspiring women to live intentionally, dress thoughtfully, and inject confidence into every outfit.