Mark your calendars and fire up your flat irons – because on August 17, Australia’s coolest hair event is taking over Sydney’s White Bay Passenger Terminal. Think flower crowns, fierce blowouts and festival fits… but swap the music stages for seven sizzling styling zones and backstage passes to the industry’s biggest names. Yep, O&M’s Made For Originals Hair Festival 2025 is shaping up to be Coachella for colourists – and you’re invited.
The brainchild of Jose Bryce Smith, founder and CVO of Original & Mineral, MFO isn’t just another hair expo – it’s a day-long, high-voltage celebration of next-gen techniques, bold creativity and boundary-breaking style. And, just like your favourite music festival, it’s got a killer lineup: over 20 global educators including Jaye Edwards, Amelia Jane, Lo Wheeler, Kim Haberley, and O&M’s newest COR.creator Lee Quinn. And $20,000 worth of giveaways – because who doesn’t love free hair care loot?
Expect colour explosions, curl transformations and sculpted cuts live on stage, with no boring PowerPoint slides in sight. From flawless colour correction demos with Jaye to “Golden Sun Kissed Brondes” by Emily Mander, there’s a session for every stylist looking to elevate their game (or just finally master the art of the textured lob).
O&M is also debuting two hush-hush, embargoed product launches: Designed in collaboration with top colourists, these new drops promise to be science-meets-style, and early whispers say they’ll be a game-changer for textured hair and damaged strands. Want the scoop before anyone else? You’ll need to be there.
TikTok is on board too, bringing insights into what’s trending in the world of social-first hairstyling. Whether it’s the latest blow-dry technique going viral, or how to hack hair content for engagement, the social platform’s commentary will give attendees a shortcut to the “for you” page. Speaking of social stars – fashion It-girl Elle Ferguson will also be making an appearance as one of the blow-dry muses. Her hair always looks expensive (in the best way), so if you’ve ever wondered how she keeps it fresh while bouncing between events, we hear she’s open to sharing her secrets.
But, it’s not just about what’s happening on stage. One of the key draws of MFO is its community vibe. This is your chance to mingle with like-minded stylists, salon owners, and creative pros from across the country. MFO wraps up the day with After Dark, an exclusive afterparty at a top-secret location where guests swap hairpins for party pins and turn the networking up a notch.
And if you’re looking to level up your business skills as much as your balayage, don’t miss the “Beyond The Chair” session with Kim Haberley. She’s known for building empires and she’s ready to spill exactly how to scale with intention – no gatekeeping here.
So, whether you’re a seasoned pro or just starting out with your first set of shears, Made For Originals 2025 is your one-stop shop for inspiration, education, and good vibes only. Head to originalmineralpro.com/pages/mfo-2025 for more info.