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Ikea Celebrates Its 70th Birthday With A Home Problem Solver Catalogue

ikea

Evolution is inevitable. To celebrate its 70th birthday, Ikea has evolved the iconic catalogue into a ‘how-to’ problem solver for homes. Their timing is perfect.

ikea box
BULLIG boxes ($19 and $25)
This stackable box is just as decorative as practical and is great for everything from papers and charging cables to small things that you want to hide away.

“Life at home has never been more important as it is today. As we all spend more time at home, our spaces are working harder than ever before. For many of us, the reality of life at home means spaces and budgets that are shrinking in size. That’s why we’ve focused the solutions in this year’s catalogue on affordability and small space living”, says Christine Gough, Country Home Furnishing and Retail Design Manager for IKEA Australia.

What to expect?

A hands-on ideas booklet full of tips to support your lifestyle.  The focus is on small budgets and best use of spaces to ensure home is cosier, smarter, more sustainable and naturally, more beautiful. 

Ikea kids

Of course, we wanted to bring you a sneak peek with some of the stunning new products just in time for a spring refresh.

Something for the kids?

There is a gorgeous dinosaur range for kids (JÄTTELIK) which is affordable and fun. It is a Jurassic dream come true for the young adventurers in your life. Mixing patterns of the brontosaurus and T-rex, the series includes patterned quilt covers, rugs, curtains, cushions and more. The quilt covers are made of cotton from more sustainable sources, while the cushion has a recycled polyester filling.

Ikea
Jattelik Storage Bag $15 with Jattelik stuffed toys $20

Has Ikea changed?

No there is still the Ikea commitment to sustainability and design with some of our favourite pieces like the Billy Bookcase which has been a staple for 40 years. However, there are new partnerships and exciting concepts.

The IKEA Catalogue 2021 presents the importance of beautiful bathrooms, delicious kitchens and living and dining rooms you’ll fall in love with. In addition to these big impact changes, customers will also be offered practical tips such as mixing patterns, showing off your style and how to organise absolutely everything.

Ikea 1
Ikea catalogue

Where do you get your catalogue?

The Catalogue will be available in-store and online at www.ikea.com.au from 1 September 2020.

Written by Jo Munro

Jo Munro is best known as The Savvy Shopaholic with the tag line 'Shop More, Save More'.
She is The Carousel's resident shopping expert and a regular TV presenter on Ch9's Today Show and A Current Affair.
In Jo's book The Savvy Shopaholic, she shares over 20 years of savvy shopping expertise, business wisdom and channel management with those who want to turn their shopping skills into cash.
Much loved for her luxe for less shopping tips and wide-brimming smile, she's always keen to share her passion for shopping and savvy tips to get the most out of your dollar.

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