Evolution is inevitable. To celebrate its 70th birthday, Ikea has evolved the iconic catalogue into a ‘how-to’ problem solver for homes. Their timing is perfect.
“Life at home has never been more important as it is today. As we all spend more time at home, our spaces are working harder than ever before. For many of us, the reality of life at home means spaces and budgets that are shrinking in size. That’s why we’ve focused the solutions in this year’s catalogue on affordability and small space living”, says Christine Gough, Country Home Furnishing and Retail Design Manager for IKEA Australia.
What to expect?
A hands-on ideas booklet full of tips to support your lifestyle. The focus is on small budgets and best use of spaces to ensure home is cosier, smarter, more sustainable and naturally, more beautiful.
Of course, we wanted to bring you a sneak peek with some of the stunning new products just in time for a spring refresh.
Something for the kids?
There is a gorgeous dinosaur range for kids (JÄTTELIK) which is affordable and fun. It is a Jurassic dream come true for the young adventurers in your life. Mixing patterns of the brontosaurus and T-rex, the series includes patterned quilt covers, rugs, curtains, cushions and more. The quilt covers are made of cotton from more sustainable sources, while the cushion has a recycled polyester filling.
Has Ikea changed?
No there is still the Ikea commitment to sustainability and design with some of our favourite pieces like the Billy Bookcase which has been a staple for 40 years. However, there are new partnerships and exciting concepts.
The IKEA Catalogue 2021 presents the importance of beautiful bathrooms, delicious kitchens and living and dining rooms you’ll fall in love with. In addition to these big impact changes, customers will also be offered practical tips such as mixing patterns, showing off your style and how to organise absolutely everything.
Where do you get your catalogue?
The Catalogue will be available in-store and online at www.ikea.com.au from 1 September 2020.