Game Changers With Sarah Harris: Meet The Man Who Changed Online Shopping

Game Changers Carl Jackson interview with Sarah Harris

Sarah Harris

Jul 13, 2017

It didn’t take long for Carl Jackson and his brother Jamie to know they were on to something big when they launched members-only retailer Oz Sale in 2007.

In the opening episode of our fourth series of Game Changers, CEO Carl tells host Sarah Harris (Shark Tank/Studio 10) that they quickly had to ditch the practice of taking parcels by hand to their local post office in Sydney’s Northern Beaches.

Once Australian brands got behind a concept that was already a huge hit in Europe, sales took off – $2 million in that first year, $10 million in the second, and $20 million in the third, with rapid expansion soon after in New Zealand and Asia.

Today, Australia’s first members-only online shopping club sells 30,000 products each day to its 15 million devotees in Australia alone.

Carl tells Sarah that the key to Oz Sale’s incredible success has been offering unbeatable value (up to 70-80% discount) on big-name brands, for a limited time only (three days).

The business model attracts 200,000 savvy shoppers to sign up to the site each month, says Carl.

“So that level of newness, freshness and intrigue gives the consumer the appetite to just keep looking,” he adds.

“Ultimately, having the right brand attracts the right consumer, and then it’s about offering choice.

“There are over 300,000 products on the website all the time. But that journey of working with the big brands is absolutely crucial for us.”

Carl says there is a team of between 150-200 around the world whose sole job is to source top-line discounted products exclusive to Oz Sale members.

Now a raging success in eight countries, Carl feels there is still plenty of room for further growth in Australia, particularly in homewares, which account for 20% of sales at present.

I think we can also extend our product range into other verticals which sit alongside our core platform,” he says.

Check out, here.

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By Presenter

Sarah Harris

Sarah Harris is the presenter of Game She is also a mum of two, journalist and host of Network Ten’s show, Studio 10 and Shark Tank. It takes a special mix of sass and smarts to wrangle co-hosts (and media heavyweights) Kerrie Anne Kennerley and Joe Hildebrand in front of a live studio audience every day. Sarah has both in spades; not least because she spent more than a decade on the road as a reporter, covering some of the biggest stories around the world. Before moving to Network 10, she worked at Channel Nine as the network’s go to reporter: delivering extended live coverage from Victoria’s Black Saturday bushfires, the Christchurch earthquake and Queensland’s devastating floods in 2011.



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