If you’ve ever felt confused standing in front of your bathroom mirror, wondering whether your skin needs more moisture or more hydration, you’re not alone. According to one of Australia’s most respected skin experts, this confusion may be the very reason your complexion isn’t quite hitting peak glow.
With more than 40 years in the beauty industry, April Brodie has become synonymous with exceptional skin knowledge, innovation and results-focused treatment. A true “boss lady entrepreneur”, April holds nationally accredited certificates in Laser Safety and Clinical Application, Intense Pulse Light (IPL), Advanced Skin Diagnosis, and Dermal Needling. Her approach has always centred around treating the skin respectfully and effectively. (Check out my review of her famed buccal facial). And it all starts with understanding what the skin is really asking for.
“One of the biggest misconceptions I see is believing moisturised skin is automatically hydrated,” says April. “Hydration relates to water, while moisturising relates to oil. Hydrating ingredients replenish water within skin cells — essentially quenching the skin’s thirst — whereas moisturisers seal that water in with lipids to protect it.”
She explains that what may feel like nourished skin on the surface can still be lacking water where it matters most. “A rich cream can make skin feel soft, but that doesn’t guarantee hydration. If deeper layers lack water, the skin may still appear dull, tight, or lined despite feeling nourished on the surface.”
So, why does hydration get so much attention from skin professionals?
“Water gives skin its bounce, plumpness, and luminosity. When cells are well hydrated, they behave like a grape — smooth, firm, and light-reflective. Without adequate hydration, they resemble a raisin — shrunken, uneven, and prone to visible lines,” says April. And it’s not just cosmetic. “Hydrated cells also communicate more efficiently, supporting essential functions like collagen and elastin production. Dehydration slows these processes, leading to dullness, flat makeup, and a lack of youthful elasticity.”
As we move into warmer weather, many assume hydration takes care of itself. But April warns summer can be deceptively drying.
“Summer can be misleading. Sweating makes us assume we’re hydrated, but UV exposure, drying air-conditioning, and salt from perspiration can all draw water out of the skin,” she explains. So how do we know what’s really going on?
“Dehydration is water loss. It shows up as tightness, papery texture, exaggerated fine lines, or patchiness. Dryness is an oil deficiency and presents as roughness or flaking. Skin can be both dry and dehydrated, requiring different solutions — humectants and water for dehydration, lipids and ceramides for dryness.”
When it comes to repairing that lost hydration, certain ingredients stand out. “Effective hydrators include hyaluronic acid, glycerin, polyglutamic acid, beta-glucan, and fermented extracts. From K-beauty, fermented rice, centella (cica), snail mucin, birch sap, and green tea support the skin’s natural moisture factors,” says April. Locking it in is just as important: “Niacinamide and ceramides help lock hydration in.”
But the biggest mistake she sees? “A common myth is that oily skin doesn’t need hydration — stripping oil often increases oil production and inflammation. Another mistake is using humectants without sealing them, which can actually draw moisture out of the skin in dry climates.”
It’s this holistic, results-driven philosophy that underpins her renowned facials. “These treatments focus on cellular re-education — supporting the skin to function optimally again. Facial massage increases circulation, enhances lymphatic drainage, and helps nutrients and water reach deeper layers.” She adds: “Combined with LED, oxygenation, tailored mask layering, and bio-fermented actives, this approach delivers intracellular hydration rather than temporary surface moisture. Skin appears plump, radiant, and supported long-term, while tension release softens fine lines and boosts results.”
When asked if hydration comes more from what we apply or what we consume, April believes both matter. “Dehydration isn’t always about not drinking enough water. Even well-hydrated bodies can have dehydrated skin if the barrier is compromised, allowing water to escape through trans-epidermal water loss (TEWL).”
“TEWL happens daily and increases with UV exposure, harsh cleansers, over-exfoliating, or low humidity. Internally, water, electrolytes, and healthy fats matter. Externally, humectants draw water in and lipids/ceramides help keep it there.”
As the temperatures rise, she says smart layering is the secret to skin that feels quenched, not coated. “Lightweight layering is key. The K-beauty method uses multiple thin layers to gradually build hydration without heaviness — ideal during warmer weather.”
Her ideal summer routine is refreshingly simple:
Hydrating mist or essence on slightly damp skin
Lightweight serum — hyaluronic acid, peptides, or fermented actives (repeat if needed)
Gel-cream or emulsion to seal water in
Broad-spectrum SPF to prevent UV-related water loss
“This approach hydrates deeply, supports the barrier, and still feels breathable in the heat.”
Hydration may not be the newest beauty buzzword, but according to April Brodie, it’s the one that matters most. Because when it comes to skin health, oil can comfort the surface – but water brings it to life.