Samsung Electronics Australia teamed up with Netball Australia to launch a new content and experience series aimed to motivate and empower Aussie women to break all the health and wellness barriers they face.
‘Back in the Game’ is a programme made to promote and share experiences that encourage people to achieve active and healthy lifestyles. It connects Australia’s top athletes with audiences and is led by Samsung’s netball role models Laura Geitz, Sharni Layton, and Caitlin Bassett.
The series revolves around the topics on nutrition, fitness, and well-being with the models’ personal journeys to get back into their game–whether it’s coming back to your old shape from having a baby, changing careers, or trying something new!
The content, on the other hand, includes workouts, recipes, and advice builds on the momentum of Samsung’s ‘Rethink Role Models’ and ‘Train Like a Diamond’ campaigns to help Australian women to resume their game through effective fitness tools powered by Samsung in smartphones and wearable technology.
Josh Grace, the Chief Marketing Officer of Samsung Australia says:
“We are thrilled to continue working with Laura, Caitlin and Sharni as expert coaches and immensely respected leaders who inspire and inform audiences on fitness, nutrition and how to operate at your personal best.”
“As a brand, we are committed to working with our partners and developing technology in order to help Australians break barriers in their daily lives and learn more about how they can better manage their fitness and well-being.”
“Life can sometimes get in the way and health, fitness and nutrition too often get pushed down the list of daily priorities. Through Back in the Game, Samsung is proud to provide tools to not only help women re-engage with fitness, nutrition, and their wellbeing but equip them with the knowledge and motivation to reach the top of their game.”
Samsung’s Back in the Game content hub is available here: https://www.samsung.com/au/netball/
The Back in the Game TVC can be viewed here: https://youtu.be/XQDcgjNjM50