#SeatsUpForSanta: Encourage Your Man To Act On Prostate Issues

#SeatsUpForSanta Santa and Mrs C bed

What would happen to Christmas if Santa suffered an enlarged prostate? A new men’s health campaign aims to illustrate the debilitating impact of an enlarged prostate, a condition also known as Benign Prostatic Hyperplasia (BPH), by showing how impossible Santa’s annual task would be if he was affected.

The new campaign – #SeatsUpforSanta – follows Santa’s nightmare where his efforts to deliver presents to children on Christmas eve are severely hampered by his need to constantly visit the toilet during the night. People are invited into an imaginary Christmas Eve where families are asked to leave their #SeatsUpforSanta so that he can get the job done.

Having to urinate more than once a night is a key symptom of an enlarged prostate. Other symptoms include frequency, weak stream and dribbling. Men aged over 50 years are at increased risk of this condition although many do not seek treatment because they may regard symptoms as a natural part of ageing.

The BPH awareness campaign aims to encourage men over 50 to be aware of any developing BPH symptoms and to talk to their GP about treatment options if necessary.

Associate Professor Manish Patel, a Sydney-based urologist, says many Australian men suffer from the condition and they should seek treatment via their GP.

“Prostate enlargement is a common condition so many Australian men will recognise the symptoms in Santa’s video. If we can get some attention by being a little light-hearted about the symptoms then hopefully we can encourage more blokes to talk their doctor about treatment,” said Associate Professor Patel.

Santa and Mrs C

Approximately one in three Australian men aged over 50 suffer from an enlarged prostate.1 BPH is not a life-threatening but symptoms can have a major effect on quality of life. There are treatments than can help many men improve their symptoms and quality of life.

Whether to have treatment, and the choice of treatment, depends on the severity of symptoms. Men experiencing symptoms needs to discuss treatment options with their GP.

To find out more about BPH and to take a 2 minute questionnaire to assess symptom severity, visit

The BPH awareness campaign is sponsored by GSK.

Written by Robyn Foyster

With over 30 years experience as a journalist and TV producer, Robyn Foyster is the owner and publisher of the lifestyle websites, and

Robyn was voted one of the 30 most powerful women in media at the 2015 B&T Women In Media Awards.

Previously, Robyn was the Publisher and Editor of Australia's three biggest flagship magazine brands - The Australian Women's Weekly, Woman's Day and New Idea.

Robyn won Editor of the Year at the 2007 Magazine of the Year Award and under her helm The Australian Women's Weekly won the inaugural 2008 Australian Magazine Award for Australia's best mass market magazine and New Idea won the MPA's coveted Magazine of the Year award.

She can be contacted on [email protected]

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