If you’ve been keeping an eye on the beauty world, you already know Hailey Bieber doesn’t just wear trends – she makes them. From effortless street style to red-carpet elegance, Hailey has become the unofficial mood board for a generation that wants cool without trying too hard. And now, she’s bringing that same cool-girl energy to skin care with the global launch of Rhode in Australia and New Zealand this February.
Rhode isn’t just another celebrity skin care line. (And, gosh, aren’t we all a little fatigued by them all!). Instead, it truly is the Hailey Bieber aesthetic distilled into bottles and jars. Minimalist, sleek, and unapologetically modern, each product feels like it was designed for someone who wants results but also wants to look good doing it. Think of it as the skin care equivalent of those oversized sunglasses she rocks with a hoodie-and-jeans combo: effortlessly chic, but undeniably impactful.
Launched in 2022, Rhode started with a tight, curated lineup of skin care essentials and has since expanded into hybrid makeup that still leans into performance-first formulas. The brand is all about simplifying the complicated world of skin care without making it boring. Hailey’s genius is in knowing exactly what a modern beauty obsessed consumer wants: products that deliver, look amazing on your shelf, and fit seamlessly into your daily routine. That mix of practicality and aspirational aesthetics is why Rhode has become a cultural phenomenon and a true zeitgeist, not just a trending product.
Australia and New Zealand have been on Rhode’s radar for a while – hello, top spot on the brand’s international waitlist – and the wait is finally over. From Thursday, February 12th, you’ll be able to shop the full Rhode lineup on Rhodeskin.com, or experience it in person at Mecca’s flagship stores on Bourke Street (Melbourne) and George Street (Sydney). For Hailey, teaming up with Mecca feels equal parts organic and strategic. Both are about more than products; they’re about shaping how a new generation thinks about beauty, style, and self-expression.
Of course, the real star here isn’t just the skin care – it’s Hailey herself. She’s the kind of influencer who doesn’t need a viral moment to make a mark; she sets trends by living them. Oversized blazers, glossy lips, dewy skin, neutral palettes, relaxed waves – the Hailey Bieber effect is everywhere, and Rhode is the embodiment of that aesthetic. Her skin care isn’t just about ingredients; it’s about lifestyle. Using Rhode isn’t a chore – it’s a little ritual that lets you channel a bit of that effortless cool every morning.
Products like the Peptide Lip line or her signature blush aren’t just good – they’re Instagram-ready, editorially perfect, and totally covetable. They reflect Hailey’s approach to beauty: polished but approachable, luxe but not intimidating. She’s not selling you a fantasy; she’s offering you tools to feel as confident and stylish in your skin as she does in hers. That’s why Rhode isn’t just a brand – it’s a movement, quietly shaping global beauty trends while making minimalism look so, so good.
For those of us Down Under, this is more than just a new brand launch – it’s a cultural moment. Hailey Bieber’s influence has arrived in bottles we can hold, formulas we can trust, and shades that look as good in selfies as they do in real life. Her style, her aesthetic, her whole vibe is now accessible, and honestly, it feels a bit like being handed the secret password to the cool kids’ club.
So yes, stock up your carts, mark your calendars, and maybe practice your best Hailey-esque smoulder. Rhode is here, and with it, we’re all just a little bit cooler, a little more minimalist, and a lot more in tune with the ultimate skin care mood board: Hailey Bieber herself.