Melbourne Fashion Week is back, and the city is buzzing with style, energy, and a little caffeine-fuelled chaos. From 20–26 October, M/FW takes over Melbourne – a week-long celebration of fashion, creativity, and culture. Expect city-wide runway shows in iconic locations, inspiring talks, exhibitions, hands-on workshops, and more. No dress code. No limits. Just bold self-expression. Come as you are – and enjoy Melbourne Fashion Week!
And what better way to kick-start your day than with a little sip of joy?
Luckily, Melbourne-born brand Motto Fashions – a label all about individuality, confidence, and celebrating every body, shape, and size – did not come to play. And, has teamed up with First Love Coffee Café on Collins Street for a special birthday bash during the fashion frenzy. To celebrate their 40th birthday, Motto Fashions is giving Melburnians 200 free coffees from 7:00am on Friday, 24th October. Each coffee grabber also scores a free Motto Voucher to spend on their next wardrobe upgrade. Style and sips are a classic combo if there ever was one!
Whether you’re dashing between shows or strolling Collins Street in your fashion-week finest, this caffeine + style moment is the ultimate treat. Motto Fashions champions unapologetic self-expression, empowering women to feel amazing in their own skin – and this event is the perfect reminder to celebrate yourself, one coffee and one bold outfit at a time.
Here’s the plan: head to First Love Coffee, Tenancy 4/433 Collins St, early enough to snag your free coffee before the 200 limited cups run out. Latte lover? Flat white fanatic? Cold brew believer? There’s a cup for every style. And don’t forget to flaunt your favourite Motto piece while you sip – Melbourne Fashion Week is all about outfits that speak.
This collaboration is more than caffeine and couture – it’s a celebration of Melbourne’s vibrant fashion scene, the thrill of discovering your own style, and the small joys that make fashion week extra fabulous. So set your alarms, bring your A-game outfit, and get ready to caffeinate and celebrate with Motto Fashions – because nothing says fashion-forward like free coffee and a wardrobe refresh.