Model and TV host Fiona Falkiner is collaborating with the famous clothing brand, Autograph Fashion – her newest project and business venture.
Fiona Falkiner became an Australian household name when she was featured as a contestant on the first Australian season of ‘The Biggest Loser’. From there, the now 34 year old beauty emerged herself in the modelling and fashion world as an international plus size model in Australia, London and New York.
Fiona hosted two seasons of The Biggest Loser and is now the happiest she has ever been. She candidly opened, “I’m happy in my skin, at a healthy and happy size 16”. She also said that exercise has become part of her daily routine to enjoy and not something to fear.
“As a curvier body, I have struggled to find an active wear range that ticks all of my boxes, so I am thrilled to announce that I have teamed up with Autograph to design something really special. This range is designed for every body!”
Why Autograph?
“Autograph is the biggest retailer of plus size fashion in Australia, so it was an easy decision for me to collaborate with them. I love that our values are aligned, and they celebrate women of all shapes and sizes. This is reflected in their no retouching policy, which has been implemented across all the campaign shots.”
The famous clothing brand has 125 stores across Australia and New Zealand with a strong and thriving online business, therefore, having enormous distribution. Autograph has never been left out when it comes to trends that fits their patron customers; clothes that fit properly for curvy bodies.
Autograph’s range of clothing is specialised for fuller busts and curvier bottoms that offer ultimate comfort and support. Using high quality fabrics, the brand is fashion forward and the manufacturing and finishing methods are at affordable costs.
Autograph Active By Fiona Falkiner
Fiona’s partnership with the clothing line gave birth to “Autograph Active by Fiona Falkiner”. The active wear line has 15 items in the range with a ‘mix and match’ focus. Fiona’s line comes in at an affordable price point, with all items $49.99 and under. Sizes range from 14 – 26.
“I loved the design process that went into bringing this together! I had a lot of fun selecting the colours and prints, and have chosen a leopard print with a modern coral twist as the hero of the line. The colour palette focuses on coral, grey, white and must have black!”
“I love this range as it ties in with my four body affirmations –
- I love and respect my body
- I am happy in my skin
- I am strong, healthy and happy.
- I am bold and courageous and can succeed at anything I put my mind to.”
Fiona is excited to reveal the new clothing items in November and she promised that the Autograph Active collection will have constant fashion injections.
“I am so pleased with this collaboration, I love what I have designed for Australian women and could think of no one better than Autograph to do it with, as they are renowned for fashion excellence for fuller figured women” she concludes.
Gary Perlstein, CEO of Specialty Fashion Group and its brand Autograph, says, “We’re delighted to collaborate with Fiona and have her represent our brand. We admire her attitude to life and her ‘happy in her skin’ approach. This complements our commitment to our Autograph customers of no re-touching of any campaign images, Including Fiona’s.”
NOTE
AUTOGRAPH ACTIVE BY FIONA FALKINER is in all Autograph stores and online at autographfashion.com from 12th September 2017.
