We all love a stylish outfit, especially one that is fresh from the runways, approved by our most beloved influencers and fashion stars as well as designers. They have made our lives infinitely more fun and exciting, and fashion labels and designers alike have brought on a number of issues into the spotlight over the years. Finally, the time has come to focus on one of our most burning global issues, the one concerning the future of our planet: sustainability.
As the second leading negative influence in the world when it comes to pollution, it’s high time the greatest brands did something about the issue. And many have taken on the challenge and delivered many solutions that will slowly transform the fashion industry into a far more sustainable, ethical branch we’ll grow to love even more. For the time being, let’s take a look at several most notable names that you can trust when it comes to their sustainability practices to slowly switch to a more Earth-friendly style.
Stella McCartney
When it comes to the greatest forces in the fashion industry that truly do their finest to help preserve our natural wealth and not cause any harm, this label has outdone itself many times over. This British designer is synonymous with making “green the new black” through her work, especially by turning to eco-friendly materials such as recycled polyester and organic cotton. They have also introduced various waste-minimizing strategies to cut greenhouse emissions in every stage of the creation, sales, and delivery cycle.
Stella’s own lifestyle attests to her beliefs, so she extends her efforts to protect the welfare of animals into her fashion line as well. What that means is that she uses faux fur and faux leather in her production, moving away from using materials that harm animals in the process. If you’re a fellow vegan, an animal activist, and you adore haute fashion, then this label should be right up your alley.
Calvin Klein
Famous for their love of minimalism and fabulous designs, Calvin Klein is one of those luxe names that come with a batch of sustainable surprises for a fashion lover such as yourself. As a perfect example of their growing commitment to a greener approach, you can sneak a peek at how Emma Watson, known for her relentless dedication to sustainability, wore a stunning dress made of recycled plastic bottles – created by none other than Calvin Klein.
If you’re looking for ways to change your fashion habits to better the planet, you can start from something small, but functional such as underwear, and build up your collection from there. After all, not everyone has an opportunity to wear a glamorous dress to a gala, hence the need to think of purpose when purchasing your favorite designer items. That will also be in the spirit of greater sustainability!
H&M
Who knew that the greatest change in our mindset can come from the names once associated with fast fashion? H&M has made quite a difference on so many levels. They have not only changed our perception of what fashion should be all about, but made it more available for everyone to purchase sustainable items from their stores for a fair price. Add to that, their latest campaigns only add to all of their sustainability efforts. For instance, their Conscious Exclusive collection is a sterling example of blending beauty with sustainability through the usage of recycled materials.
They are a leading brand when it comes to switching from fast fashion into the world of ethically produced garments. They are also a clear example how a once notorious fast fashion conglomerate can truly make a fresh start for themselves, effectively showing the world that where there’s a will there’s a way. Hopefully, more affordable brands will follow suit.
Alternative Apparel
Pollution is a rather broad term that includes so many different manners in which fashion labels contribute to this issue. From using toxic dyes and chemicals, causing water waste, all the way to using unsustainable materials in their production, fashion brands still have a long way to go in order to mend the damage they’ve caused and move forward from these harmful practices. Alternative Apparel is doing just that, and they are showing the world you don’t have to abandon aesthetics in the process.
This beautiful brand makes gorgeous, functional pieces, such as scarves and socks, but they also offer a wide range of staple fashion pieces to suit your different needs. Add to that, they work towards providing safe working conditions for all those in the apparel making process, and they make sure the compensation for their workers is fair. In addition to using recycled, toxin-free materials, this is a major step forward for any label to consider.
While the fashion industry is still a long way from a sustainable one, brands that are leading the way in this change are making all the difference to consumers, Mother Nature, and workers alike. They are building a new possible future for all of us, and they are living, breathing examples of what every single fashion brand should strive for. Let’s hope more will join their brave ranks!
