Long before ugly chic was considered high fashion, Birkenstock was a step ahead of the trend through its iconic, comfortable footwear. After all, who hasn’t spotted the brand’s legendary Arizona sandals striding across continents – from sandy beaches and bustling city streets to couture collaborations on the catwalk? As the first brand to introduce contoured footbeds in the 1930s, Birkenstock set the standard for orthopaedic support in sandals. This pioneering spirit and dedication to quality has allowed Birkenstock to stand the test of time.
Now, as they celebrate a staggering 250 years in business, Birkenstock is taking another bold step forward. This year dipping their toes into foot care with their new Birkenstock Care Essentials range. And, just as they did with their famous footbeds, Birkenstock is once again thinking from the ground up – bringing the same craftsmanship, sustainability, and dedication to wellbeing into this luxurious six-product foot care line.
The Birkenstock Care Essentials walk of fame
The Birkenstock Care Essentials collection extends the brand’s mission to prioritise foot wellbeing, with a modern twist. This vegan and Cosmos Natural-certified line cares for your feet and offers a restorative ritual that relaxes, exfoliates, and deeply nourishes.
The collection features six unique products designed to elevate foot care from a chore to an indulgent experience. The Relaxing Bath Salts ($69) combine natural sea salts with essential oils like cedar wood and eucalyptus. Providing a calming bath that revitalises skin and senses, preparing feet for exfoliation as a result.
Next, the Exfoliating Foot Scrub ($49) and Pumice Stone ($19) offer a smoothing “new skin” effect. Made with peppermint hydrolate, rosemary oil cedarwood and thyme, the scrub removes dead skin cells to unveil a softer, more radiant layer. The pumice stone, made from 100% recycled glass, enhances the exfoliation process, leaving feet fresh and smooth.
The Nourishing Foot Balm ($49) features Murumuru butter, pomegranate enzyme, and white willow bark extract to deeply moisturise dry skin. With soothing cedar wood and blood orange oils, it addresses roughness and calluses while providing an energising boost.
The Relief Lotion for Tired Leg & Foot ($49) is perfect for relieving fatigue and tension. With menthol, arnica oil, and eucalyptus, it cools and soothes, making it ideal for post-workout recovery.
Finally, the Comforting Dry Oil ($59) nourishes with jojoba, calendula, and sesame oils. Use it alone, mix it with the foot balm, or add it to bath water for a deeply relaxing experience.
Sustainability and quality: Putting your best foot forward
Birkenstock has always committed to eco-conscious production, using renewable materials like cork and latex in its footwear. By extending this ethos to Care Essentials, the brand designs the packaging with sustainability in mind, crafting it from 100% recycled aluminium and recyclable glass. Made in Germany, the range upholds the same quality standards and attention to detail that have become Birkenstock’s hallmark.
Each product in the Care Essentials line reflects the brand’s enduring principles of function, quality, and tradition. And, offers an environmentally conscious option that doesn’t compromise on luxury. Birkenstock CEO Oliver Reichert says, “As we walk alongside our customers, we know that true purpose and confidence begin with caring for every step. I am proud that we can now extend our clear commitment to foot care.”
Where to find Birkenstock Care Essentials
The Birkenstock Care Essentials line will be available in Australia online at Birkenstock.com.au from 6 pm tonight! This will be followed by a bricks-and-mortar launch on Friday November 8, at Birkenstock’s flagship stores in Melbourne and Sydney.
With this new collection, Birkenstock is not only celebrating its rich heritage but also paving the way for a more holistic approach to foot health. One where every step you take can be a tread toward total wellness – Birkenstock style.
