When it comes to creating fresh fashion trends, everything counts: cuts, materials, textures, shapes and colours. Especially colours.
However, the designers aren’t the only who have their say in choosing on trend colours; people from the colour expert company Pantone have a big role, too.
Thanks to its remarkable, and pretty accurate “predictions”, we can assume what shades will be most popular for two years in advance.
Pantone Inc. started as a printing company and during the time developed the unique Pantone Colour Matching System – a standardised colour reproduction system presented through cardboard sheets, which is supposed to help companies combine shades without making a mistake.
The idea is quite simple: each shade is marked not only by its name, but also with the specific code, that is the same all around the world; for example: Aurora Red (18-1550), Dusty Cedar (18-1630), Riverside (17-4028), etc.
Pantone set up standards and their influence has grown through time so much that they even got to choose the “Colour of the Year”, thus influencing graphic designers, interior designers and also fashion designers. Their predictions are more anticipations than divination, based on extensive cultural and psychological studies.
In 2015, the “Colour of the Year” was Marsala, which is supposed to be “equally appealing to both men and women”, in 2016 the shades Rose quartz and Serenity – pastel shades of a baby pink and a baby blue were trending, expressing equality between genders and open minds for various colour combinations and different points of view.
This trend exploded on Pinterest. The trend went beyond runways of the biggest designers, like Louis Vuitton, Oscar de la Renta, Dior, etc.; it was also used as inspiration for the Transgender pride flag.
Vivid shades of New York Fashion Week for fall/winter 2016 also re-affirm the impact of Pantone predictions. Many different designers, from the budding Olivia Palermo to Valentino, Prada and Gucci, used this palette in their designs. Chloé, for example, also followed this trend by using its natural shades for to create a collection that represents a mix of femininity and a boyish attitude, inspired by the free spirit of Anne-France Dautheville, the French journalist and writer from ‘70s.
Pantone’s palette of top 10 spring 2017 colours continues the trend of natural shades, already inspiring fashion designers to make playful combinations.
If you want even more options, try out Pantone’s app, Studio – it offers the possibility to test and explore numerous shades and it will keep you updated on the latest colour trends in fashion.