Khloe Kardashian Kids Launch: Your Backstage Pass

The Arrival

Held at the gorgeous waterfront address, Watsons Bay Boutique Hotel, Sydney turned on the sunny skies for the Kardashian Kids clothing launch, available exclusively at Big W. Security was high as guests’ names where checked off the PR list upon entry. Inside, a magical playground awaited, with ceiling installations featuring balloons and a fairy light canopy showcasing the collection. And, as a launch event mandatory, a blackboard featured the relevant social media handles and hashtags for bloggers and media to tag in their posts. It’s called event ‘amplification’, darling!   


Food Was Calling

It’s not a KK launch without food, and in this case, there was ample of it. And it was *mainly* healthy. There was more fruit than the Garden of Eden, yoghurt parfait, corn on the cob (although I must admit I didn’t see one fashion blogger with a cob of corn in her gob) and vegie sticks galore. Perfect for avoiding sugar-hit kids running riot!    

Then there were the roving canapés, which are always the perfect bite size – the last thing you want is Khloe popping over for a chat and you’re fumbling with a half-eaten goats cheese canapé crumbling between your fingers. Good thinking, caterers.



Drinks To Toast To

For PG rating reasons, I’m not even going to mention the Champagne on offer. Instead, I’ll focus on the lovely liquid refreshments, which included dessert topped coconut water, strawberry milk, fruit juices served in mason jars. Billie McKay would have had a field day! 


The Kardashian Kids collection

When guests weren’t demolishing the fruit buffet, they were checking out the collection, of course. Not surprisingly, with North West as a mini muse, there were heaps of frills, metallic, Broderie anglaise, pink and tu-tu cute dresses and skirts. The Kardashian Kids range is available for newborns to size seven.




Khloe Arrived… In Style!

The guest of honour arrived, joking that she was launching the collection sans Kim and Kourtney because “there’s always an excuse – one has a baby and one is pregnant!”


Khloe Smiled For The Camera One Zillion Times

Not surprisingly, everyone wanted a souvenir snap with Khloe, myself included. I managed to wait until every toddler in the room had their turn first without throwing a tantrum (me, that is!). Guests included Jayson Brunsdon (as pictured holding his son, Roman), Terry Biviano and her daughter, and editor Nedahl Stelio.

thecarousel-selfie-kardashian-kidsI couldn’t help myself – I had to get a photo with the most famous Khloe on the planet!

Khloe Mingled With Mini Guests

Little fans got extra attention from Khloe, as she inspected their works of art. One child presented her with a drawing which made everyone’s heart melt.


There Were Activities Galore

Kids thought they’d landed in Kardashian paradise. Activities on-hand for little digits included painting, drawing, t-shirt making, craft, face painting, and of course fairies were on-call to create cool animal balloons.    



Where Khloe Went, A Camera Followed…

A film crew followed Khloe’s every move, so if you want to see the rolling event of the Kardashian Kids launch for Big W Australia, make sure you’re Keeping Up With The Kardashians.


The Kardashian Kids collection is available exclusively from Big W stores from August. 

Written by Franki Hobson

Franki Hobson has worn many hats during her many years as a women's lifestyle journalist and editor. Her launching pad was COSMOPOLITAN magazine, where she moved from News & Entertainment Editor to Features Director, covering everything from the legalisation of the Morning After Pill to Gwen Stefani, fashion, beauty, sex, health, fitness, entertainment and relationships.

Franki Hobson is a contributing lifestyle writer for The Carousel.

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