We met the fabulous Yael Star: read about the top shoe trends and where Yael gets her inspiration from in her job as creative director of Edward Meller. Confession here: this is my all time favourite shoe shop!
Congratulations – Celebrating 40 years in business is no small feat (excuse the pun!) What has been the most fulfilling part of your journey?
The most fulfilling part has been working alongside my father for the last twenty years and watching the business grow, change and evolve with the ever changing market and being able to remain both successful and relevant.
How difficult is it to succeed as a woman in retail?
I don’t think It is any more difficult for a woman then a man to succeed in retail. An individual’s drive, passion and hard work not their gender will mostoften determine success. I do think that women often face a unique set of challenges; personally for me it has been finding the balance between being a mother and wife and pursuing my career.
Would you say Women love Women run business?
I think as women, of course, we appreciate businesses run by other women because we know just how hard it is to juggle a work and home life.
Your latest range is fabulous. Tell us about the new trends in colour and looks this season.
Cowboy style and western inspired boots, sock boots, animal prints and textures, knee high and over the knee boots.
Can you tell a woman of style by her shoes? Why are shoes such an important part of a woman’s outfit?
Shoes are the key to completing an outfit. The wrong shoe can destroy the look completely, no matter how beautiful the dress etc. might be. Shoes alone can transition an outfit from day to night; casual to chic. Someone’s footwear choice is an insight into someone’s style and tastes from daring to conservative.
Where do you get your inspiration for this season? Tell us about your trips to India.
Our inspiration comes from the streets of Europe and New York I spend a lot of time in hotels, restaurants, airports and showrooms. So many opportunities to people watch, which I love, and just see the way people put themselves together. Taking these inspirations and then interpreting them for the unique Australian market is key.
India is an amazing place to visit. It’s so full of life; the people are so lovely and the craftsmanship is astounding. It’s the fun and creative part of the job where we get to play with colour and material and build the product from scratch.
What part of your job do you enjoy the most and why? Is it the creating, merchandising or marketing?
The creative parts of the job are by far my favourite. However, I really enjoy doing a little bit of everything. It keeps me challenged. I also love spending time in our stores selling the product we create and curate to our loyal customers. There’s immense satisfaction in seeing something go all the way from conception to realisation and then home with a happy customer.