M.I.A And H&M Team Up For Epic Music Video

M.I.A And H&M Team Up For Epic Music Video

Eminè Mehmet

Sustainability Editor

11/04/2016

H&M has joined forces with artist and singer M.I.A. for their latest sustainable initiative during World Recycle Week with a new music video and an ambitious global Garment Collecting activity.

Garment Collecting at H&M was first launched in 2013 with customers able to bring any unwanted and worn out garments and textiles, from any brand and in any condition, to any H&M store. To date they have collected over 25,000 tonnes of pre loved clothing.

This reduces fashion to landfill and, in return, customers receive vouchers to use at H&M – a win win for everyone.

With the very first World Recycle Week this month, H&M has upped the anti, aiming to collect 1,000 tonnes of unwanted or worn out garments from customers worldwide.

As part of the campaign, M.I.A. has filmed an exclusive new music video for H&M, highlighting the environmental impact of clothes going to landfill around the world. Watch the video below

The initiative is part of H&M’s goal to close the loop in fashion, recycling unwanted garments to create recycled textile fibres for new products.

Just last week, H&M launched their latest Conscious Exclusive Collection made in part by recycled materials.

You can get involved and collect your H&M vouchers by checking out the M.I.A rehaul clip, and creating your own. Show pieces you’re going to rehaul, upload the video using the hashtag #HMrehaul, then bring the rehaul garments to any H&M store. When you consider recycling just one T-shirt 2,100 litres of water can be saved, it’s well worth the effort.

World Recycle Week runs from April 18-24. During this time, H&M Australia will be creating additional garment collection points across Sydney, Melbourne, Brisbane and Perth.

A fleet of bicycles will be stationed in scheduled pick up points over the five day period, making it easier to donate your unwanted textiles.

Garments can also be dropped at any of H&M store.

The daily pick up locations will be announced closer to the week via H&M social media channels; Twitter, Facebook and Instagram.

All textiles are welcome – odd socks, old towels, the dress with a hole – and nothing is too torn, worn or used for a second life.

It’s a great way to make a difference and be rewarded at the same time.