Fashion On A Mission: Aussie Labels With A Message

Fashion On A Mission: Aussie Labels With A Message

Eminè Mehmet

Sustainability Editor

18/07/2016

Aussie brands Dharma Bums and Modibodi are leading the way forward by producing fashion with a mission.

Their products not only look and feel great, but have a message to back them up.

Dharma Bums is an Australian yoga and active wear fashion label with a difference.

Fashion On A Mission: Aussie Brands With A Message2

Based on Sydney’s Northern beaches Dharma Bums is devoted to delivering high quality and ethically made clothing produced right here in Australia – a world away from the 60% of clothing that is currently produced in third-world factories.

Working closely with their supply chain ensures ethical and fair working conditions to all those involved in creating Dharma Bums.

“I have witnessed the long working hours, the poor conditions and the low pay. I wanted to create a brand that did not participate in the unfair treatment of others, giving people the choice to shop more consciously,” says label founder Debbie Lawson.

Today, Dharma Bums is stocked in over 60 countries with Dubai being their biggest export market.

Meanwhile, Kristy Chong, founder and CEO of Modibodi underwear is a mum on a mission. She is a fash-tech entrepreneur and social advocate for women’s health issues and rights.

Fashion On A Mission: Aussie Brands With A Message3

A core pillar of Modibodi is to empower women no matter their socioeconomic status, religion, issues, or where in the world they live.

Made from patented fibre technology called Modifier Technology, Modibodi is the ultimate underwear. It’s comfortable, and provides protection to girls and women of all ages and sizes from life’s little mishaps including leaks, odour, discharge and periods.

The range includes maternity wear, active wear and everyday underwear.

Modibodi actively supports causes and organisations that champion the empowerment of women including Share the Dignity and Days for Girls.

Their collective vision is for every girl and woman in the world to have access to discreet, quality sustainable hygiene and that together we end the shame and taboo around menstruation.

With a flooded fashion market, your purchasing choices can make a real difference to the lives of many around the world.

Sometimes it really does come down to ‘you are what you wear’.