Fashion On A Mission: Aussie Labels With A Message

Fashion On A Mission: Aussie labels With A Message1
Emine Mehmet

Jul 18, 2016

Their products not only look and feel great, but have a message to back them up.

Dharma Bums is an Australian yoga and active wear fashion label with a difference.

Fashion On A Mission: Aussie Brands With A Message2

Based on Sydney’s Northern beaches Dharma Bums is devoted to delivering high quality and ethically made clothing produced right here in Australia – a world away from the 60% of clothing that is currently produced in third-world factories.

Working closely with their supply chain ensures ethical and fair working conditions to all those involved in creating Dharma Bums.

“I have witnessed the long working hours, the poor conditions and the low pay. I wanted to create a brand that did not participate in the unfair treatment of others, giving people the choice to shop more consciously,” says label founder Debbie Lawson.

Today, Dharma Bums is stocked in over 60 countries with Dubai being their biggest export market.

Meanwhile, Kristy Chong, founder and CEO of Modibodi underwear is a mum on a mission. She is a fash-tech entrepreneur and social advocate for women’s health issues and rights.

Fashion On A Mission: Aussie Brands With A Message3

A core pillar of Modibodi is to empower women no matter their socioeconomic status, religion, issues, or where in the world they live.

Made from patented fibre technology called Modifier Technology, Modibodi is the ultimate underwear. It’s comfortable, and provides protection to girls and women of all ages and sizes from life’s little mishaps including leaks, odour, discharge and periods.

The range includes maternity wear, active wear and everyday underwear.

Modibodi actively supports causes and organisations that champion the empowerment of women including Share the Dignity and Days for Girls.

Their collective vision is for every girl and woman in the world to have access to discreet, quality sustainable hygiene and that together we end the shame and taboo around menstruation.

With a flooded fashion market, your purchasing choices can make a real difference to the lives of many around the world.

Sometimes it really does come down to ‘you are what you wear’.

ABOUT THE AUTHOR

By Emine Mehmet

Eminè is a Wellbeing Strategist at the forefront of The Healthy Building Movement, speaker, writer and teacher. Known as the GO TO PERSON FOR WELLBEING, for over three years Eminè has applied her 20 plus years of knowledge and expertise of the built environment and people as a strategist in the wellbeing space. Her intention is to support the construction industry in going beyond their work on buildings to positively impact the people that occupy a space. Eminè has a unique ability to connect to people on a fundamental level through her activating presentations and teachings, enabling change and transformation. 'Wellbeing is the next step up from sustainability and It's not just about physical health. It’s more holistic then that, taking into consideration the physical, mental, spiritual and environmental wellbeing of a person.' says Eminè.

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