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My Oh My: MYER’s Autumn Winter Fashion Forecast

MYERs Autumn Winter Fashion
Jennifer Hawkins and special guest Shanina Shaik rocking designs by Maticevski – a la Robert Palmer style on the runway at the Myer AW16 Fashion Launch in Sydney, Australia.

Held at Sydney’s fanciest new cultural space, The Cutaway at Barangaroo, MYER’s Autumn Winter 16 fashion showcase featured just 15 Australian and International designers, including Alex Perry, Aje, WHITE SUEDE, Peter Pilotto, MSGM, Balmain, Oscar de la Renta, Self Portrait, by johnny, Aje, Yeojin Bae and Maticevski.

The intimate selection of designers was befittingly shown to an intimate audience, with just 100 VIP guests invited along to the exclusive showcase.

Myer AW16 Fashion Launch Orange
A sunny bright orange light at the end of an autumn/winter tale. Jennifer Hawkins almost had the VIP guests singing in the (artificial) rain at the Myer AW16 Fashion Launch in Sydney. Image: @myer

Models, including Jennifer Hawkins and Shanina Shaik, who recently modeled for Victoria’s Secret, showcased 100 outfits across two fashion interludes. Guests, including Rachael Finch, Sam Frost and Myer ambassador Jodi Anasta, and Sam and Phoebe Burgess, enjoyed an impressive four course meal between shows, which included yabbie tails, foie gras mousse and French champagne.

MYER 2016 White Suede creations
White Suede creations with hip swinging sex appeal, black floral lace, bell sleeves and wide brimmed hats. Image @myer
MYER 2016
Metallic embellishments adorned models for the seasonal monochrome bling. Image: @myer

READ IT: Get the MYER Autumn Winter 16 beauty looks here.

The fashion mood was the antithesis to summer’s light and playful palette, although bright prints did make a striking appearance when the Peter Pilotto collection hit the catwalk.

Myer 2016 Peter Pilotto
Prints charming. African inspired headpieces teamed with tribal influenced patterns. Peter Pilotto modeled on the Myer Autumn 2016 runway. Image @myer

Overall, the mood was more neo-romantic, with baroque influences – black lace and shoulder cutaways accentuated by dramatic ruffles and bell sleeves, a la White Suede.

sass & bide showcased their thigh-high black lace shorts and dresses on biker babes with sleek ponytails and masculine motorbike helmuts with leather fringing.

MYER 2016 Biker Babes SassandBide
Biker babes having a wheelie good spin in sexy black lace and fringing from the sassandbide collection. Image @myer
MYER 2016 Fringe benefits sassandbide
Fringe benefits with sass& bide. Image @sassandbide .

Jennifer Hawkins wore a colour pop of bright orange for the closing, standing out in the Maticevski crowd where black and white dresses with sharp lines, draping and fluid power skirts where teamed with dramatic lace-up stilettos.

Jennifer Hawkins Shanina Shaik Maticevski
Jennifer Hawkins and special guest Shanina Shaik rocking designs by Maticevski – a la Robert Palmer style on the runway at the Myer AW16 Fashion Launch in Sydney, Australia. Image @myer

The finale saw Jen and models air kissing as artificial rain fell, symbolic of the seasons approaching. Jennifer Hawkins wore by johnny on the red carpet wearing.

Written by Franki Hobson

Franki Hobson has worn many hats during her many years as a women's lifestyle journalist and editor. Her launching pad was COSMOPOLITAN magazine, where she moved from News & Entertainment Editor to Features Director, covering everything from the legalisation of the Morning After Pill to Gwen Stefani, fashion, beauty, sex, health, fitness, entertainment and relationships.

Franki Hobson is a contributing lifestyle writer for The Carousel.

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