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David Jones AW16 Launch: Femininity And Confidence

David Jones’ new ‘It’s In You’ campaign is a collaboration with The Sydney Dance Company that’s all about energy, elegance and femininity. The campaign also stars major Australian models: Jessica Gomes, Montana Cox and Catherine McNeil. The store’s new winter style edit is inspiring us out of the jeans and jacket style rut, and into dressing confidently.

David Jones’ fresh approach to winter styling is about keeping the palette neutral so you can experiment with tailoring and textures. We’re seeing sharp tailored longline jackets and oversized turtle-necks, in luxurious wools and textured knits.

David Jones AW16 Launch: Femininity And Confidence
Viktoria+Woods Coat $569, Bellamy Bell Sleeve $269, Catcher Skirt $139, Avalanche Coat $549, Horizon Tank $259, Fenway Pant $229.

The Victorian romantic style with sheer fabrics and layers of lace is still prominent this winter, but has been updated for the season with longer hems and dark, rich, autumnal colours and here, is matched with a pair of black suede boots to keep the textures soft.

David Jones AW16 Launch: Femininity And Confidence
Manning Cartell Flying Start Dress $649, Stuart Weitzman Hijack Boot $1265, Manning Cartell Rambling Rose Strapless Dress $699.

The monochrome minimalist look is still a hit and here’s a fresh approach to layering for some added warmth in the cooler months. Mixing layers up with frayed hems is the ultimate way to tone-down formal tailoring.

David Jones AW16 Launch: Femininity And Confidence
Camilla and Marc Blazer $649, Dress $460, Vignette Skirt $499, ViewPoint Top $450, Ceramic Skirt $599, Alizarin Pant $460, Dress $899.

Written by Hannah Lising-White

Hannah Lising-White is The Carousel's fashion and lifestyle contributor.

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