If you have a crush on Meghan Markle and love her fashion and style then check out the story behind the Strathberry Mid Tote. The bag she put on the map. Here’s how it goes….
On December 1st, Prince Harry and Meghan Markle made their first official visit together since announcing their engagement, attending a World AIDS Day event at The Terrence Higgins Trust in Nottingham.
The soon-to-be Duchess chose to carry a Strathberry Tri-Color Midi Tote. The ‘Meghan’ effect, within 11 minutes of photos surfacing featuring Markle’s look, the handbag sold out across all international stockists.
Humbled and appreciative of the international exposure, Strathberry then auctioned one of the tote bags to the highest bidder and the money was donated to the Terrence Higgins Trust.
Strathberry’s CEO reported that web traffic increased by over 5,000% and almost 4,000 shoppers signed up for stock updates on the same Tri-colour Midi Tote. The same bag is now reselling on EBay for $2,350, marked up from $675. Within 4 days the brand was also mentioned in over 1,500 articles online and in press. To keep up with demand, Strathberry relaunched production and began taking pre-orders for a batch which is due to be shipped at the end of January 2018. This first pre-order batch of approximately 380 bags sold out online in under 24 hours.
“We are thrilled and honoured to see Meghan Markle carrying our Strathberry Midi Tote in Tri-Colour Burgundy/Navy/Vanilla. We are delighted at the news of her and Prince Harrys’ engagement and wish them all the best for this exciting period. It was a fantastic surprise to see that Meghan selected one of our core Strathberry styles to carry on her first royal engagement.”
Strathberry will launch in David Jones in April, 2018 in their Elizabeth St (Sydney), Bourke St (Melbourne), Queen St (Brisbane), Adelaide Central Plaza (Adelaide) and Hay St (Perth) stores and online.
Although Meghan’s exact Tri-Colour Midi Tote is sold out (for now), you can get your hands on the same Midi Tote in similar or additional colours at www.strathberry.com.
About Strathberry | Founded in 2013, Strathberry is a dynamic Edinburgh based luxury label specialising in hand-crafted leather goods. Made in Spain by the finest artisans, the highest quality materials are used to achieve the clean lines and geometric purity that is integral to the Strathberry aesthetic. Bold and original creative direction, Strathberry has quickly developed into one of the front runners in international leather accessories design. Strathberry bags are found in a fast growing number of international stockists. Integral to the Strathberry ethos is a passion for quality craftsmanship, each bag can take up to 20 hours to make and is handmade in limited quantities by skilled artisans whose understanding of leatherwork is unparalleled.