Max May Shares His Secrets Behind His Kookai Campaign

Max May Reveals Secrets Behind Kookai SS1617 Campaign
Bianca Spendlove

Lifestyle Writer

Jul 16, 2022

Max May has worked with the likes of Rose Byrne (swoon) and on multiple fashion bibles! His artistic flair makes him one of the most sought-after experts in the industry.

Recently, he added his magic touch to the beautiful faces of Georgia Fowler and Megan Blake Irwin who feature in the campaign for fashion brand Kookai.

Models Georgia Fowler and Megan Blake Irwin in the KOOKAI SS1617 Campaign
Models Georgia Fowler and Megan Blake Irwin in the KOOKAI SS17 Campaign

Here, Max shares with us how he created each of these beautiful girls’ looks, step-by-step.

Look 1 – Georgia Fowler

I used Giorgio Armani Luminous Silk Foundation and then set with Giorgio Armani Luminous Silk Compact Foundation in #2 (she is a #7 foundation) to set all the high points of the face – under the yes, across the top of the cheekbones, and along the jaw line.

These are the areas you want to lighten so to give your face shape.

I then ever so lightly contour Georgia’s face with Givenchy Healthy Glow Bronzer in #2 (my fav go-to bronzer and contour product at the moment.

To get that sexy cat-eye shape I first used Urban Decay 24/7 Water Liner Pencil to define the water line of the eye. To finish I used Charlotte Tilbury Liquid Liner Pen to extend the top lash line ever so slightly on the outer corners of the eyes.

To finish, I applied Giorgio Armani – Eyes to Kill Black Mascara on top and bottom lashes.

On her lips I used the By Terry – Rouge Expert Click Stick in Fire Engine. I applied it like I would to get a bold classic red lip but to give it a more sexy finish I then dabbed the lips stick off with the tip of my finger. This technique softens the edges and give the lips a more sexy finish.

Georgia Fowler makeup by Max May
Georgia Fowler makeup by Max May

Look 2 – Megan Blake Irwin

I used the same products and techniques to line Megan’s eye as I did Georgia’s. What separates them is the thickness and intensity I gave Megan’s eye. I really wanted to focus in on Megan’s eyes and pull back on her lips so to really keep the focus there. One little trick to getting a more intense cat-eye is to use a lash. I used Ardell Lashes in Wipsies to bring that extra focus. Wispies have an awesome Dual Lash Applicators that holds the lashes square and steady to the eye so you can apply them precisely into the bottom of your own lashes with little to no mess!

Megan Blake Irwin - makeup By Max May
Megan Blake Irwin – makeup By Max May


By Bianca Spendlove

Lifestyle Writer

Bianca is a British actress who has always had an interest beauty, fashion and lifestyle, being surrounded by makeup artists most days inspired her to take note of the top tips and trends used in the industry. She loves to write in her own time and to document her travels.



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