The New Ponytail Rocking Our World

The New Ponytail Rocking Our World - NYFW Style
Iantha Yu

Beauty Writer

Apr 07, 2022

What you’ll need…

  • Aveda Thickening Tonic
  • Aveda Light Elements Defining Whip
  • Aveda Brilliant Shine-on Spray
  • Aveda Control Force Firm Hair Spray

Step 1 – On dry hair, spray Aveda Thickening Tonic until hair is damp.

Step 2 – Begin taking 1” sections of hair and gently twirl from root to end and set for texture.

Step 3 – Once all hair is twirled in sections, take one piece at a time, and blow dry. Lay the dried sections over the face to create volume at the roots while continuing to dry remaining sections.

Step 4 – Flip the dried twirls back and with a small amount of Light Elements Defining Whip in hands, gently unravel the twirls and massage hair to create added textured at the crown.

Step 5 – Pull hair into low ponytail ensuring the top has volume. Secure with a bungee. Wrap a small section of hair around bungee and secure with a pin under the ponytail.

Step 6 – Spray ponytail with Aveda Brilliant Shine-on Spray, then flat-iron the ponytail smooth.

Step 7 – Finish with a light mist of Aveda Control Force Firm Hair Spray.

Tippi Shorter, Aveda Global Artistic Director for Textured Hair described the look, by saying: 

“We’ve got a lot of disheveled texture through the front, and the back of the ponytail is super sleek. It literally is party in the front, and business in the back. We wanted understated volume as well, so it was really important to massage the products into the hair with fingers.”

These ponytails were part of a previous New York Fashion Week show.


By Iantha Yu

Beauty Writer

Iantha Yu is a journalist who specialises in writing and styling beauty, health and lifestyle content. She firmly believes that good skincare, a bright lippie, or good quality false eyelashes can change your life (or at least your mood for the day). Iantha is also the founder of PicStudio, a boutique marketing agency. Iantha's first role as Beauty Editor was at The Carousel, followed by Beauty Editor of BEAUTYcrew and Acting Beauty Editor of marieclaire Australia.



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