What’s All The Hype Around K-Beauty Brand AHC?

Alice Duthie

Lifestyle Writer

Jan 19, 2024

Want to know why everyone is talking about AHC?

Well, Korean skincare has become incredibly popular around Australia and the whole world – and it’s clear why. K-beauty has changed the focus from using makeup to create glowing skin, to a ‘skin first’ approach to beauty, where healthy skin provides a natural glow!

We all want to glow from within. Instead of fixing flaws through invasive procedures or unrealistic filters, we should embrace and enhance the beauty we were born with. This mantra has connected with beauty lovers across Korea, making AHC Korea’s number 1 skincare brand!

Now AHC is available in Australia in Priceline stores across the country.

Here are our favourite product lines from the brand:

AHC Brilliant Gold

Liquid gold in a bottle? Yes please!

The Brilliant Gold line promotes a youthful glow, by giving you bright and vibrant skin. The gold provides nutrients and clarifies complexion, while the Beta-glucan is a polymer which forms a protective seal over the skin to lock in moisture. Not only will these products give you great results, but we can’t get over how beautiful the packaging is!

AHC 365 Red

The 365 Red collection uses 100% Egyptian Red Hibiscus flowers containing antioxidant Anthocyanin, which are dried in natural wind and matured in a jar in an underground cave for 365 hours. It then undergoes an extraction process for 365 minutes using a low-temperature ultrasonic technique to retain active ingredients.

Pair that with Vitamin B12, and you have radiant and firmed skin. This AHC line is perfect if you want anti-aging results.

AHC Youth Focus

This AHC line promotes healthy youthful skin through the active ingredient retinal, a derivative of Vitamin A.

Other key ingredients are Centella Asiatica Extract and Ficus Carica (fig fruit extract), which work to improve skin elasticity and keep the skin hydrated for up to 48 hours.

AHC Hyaluronic Dewy Radiance

Who doesn’t want dewy, radiant and glowing skin?

Hyaluronic Acid is known as an incredibly effective ingredient for deeply penetrating different layers to the skin to provide maximum hydration. Paired with Glutathiona, Silver Vine and Lotus flower, these products enhance skin brightening and improve skin clarity.

From a cleanser to a toner, serum, radiance emulsion, and a radiance cream, this AHC line has every step of your skincare routine covered.

If you are all-for the K-Beauty hype like we are, you’ll be heading to Priceline to check out the latest offering from AHC.


By Alice Duthie

Lifestyle Writer

Alice Duthie is a beauty and lifestyle writer for The Carousel. She is currently studying a Bachelor of Commerce at The University of Sydney, majoring in Marketing and Business Information Systems.



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