Most Popular Oscars Looks Ever, According To Pinterest

Cate Blanchett
Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team


Mar 14, 2023

The Academy Awards are arguably the most popular cinematic event of the year, with up to 40 million film fanatics watching the event live every year.  

While the awards themselves are all about film, many people tune in for the fashion alone, to see what Hollywood’s A-listers are wearing to the highly anticipated event. 

With the Oscars 2022 due to take place on the 27th March 2022, the team at Betway have used data available on Pinterest to reveal which Oscars looks are the most popular by comparing the number of saved pins.

Oscars 2020
Oscars 2020

The most popular looks were:

  • Billy Porter (2112 pins)
  • Scarlett Johansson (2001 pins)
  • Jessica Chastain (1987 pins)
  • Emma Stone (1865 pins) 
  • Lupita Nyong’o (1840 pins)
  • Cate Blanchett (1787 pins)
  • Florence Pugh (1698 pins)
  • Zendaya (1650 pins)
  • Natalie Portman (1532 pins)
  • Regina King (1446)

Let’s take a closer look at some of the most iconic Oscars fashion moments, as approved by Pinterest users!

Billy Porter’s iconic black velvet gown (2112 pins)

Pins: 1004

Event: Oscars 2019

Designer: Christian Siriano

With over 2000 pins, American actor, singer and author Billy Porter wore this black velvet Christian Siriano ball gown and matching tuxedo jacket back in 2019 which ultimately remains the most popular Oscars look on Pinterest.

The same year, the star also made headlines with a Gold sequined bodysuit at the Met Gala.


met gala
NEW YORK, NEW YORK – MAY 06: Billy Porter attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

2.          Scarlett Johansson in Oscar de la Renta (2001 pins) 

Pins: 2001

Event: Oscars 2020

Designer: Oscar de la Renta

In second place, Black Widow star and actress Scarlett Johansson wowed in this silver Oscar de la Renta dress in 2020. 

The American actress has also been dressed by Givenchy, Dolce and Gabbana and Alaïa, making her one of Hollywood’s most fashionable celebrities. 

3.          Jessica Chastain’s Givenchy gown (1987 pins)

Pins: 1987

How To Get Jessica Chastain's Golden Globes Make-Up Look

Event: Oscars 2015

Designer: Givenchy

Jessica Chastain wore this navy Givenchy dress to the Oscars back in 2015, which remained a hit with fashionistas with 1987 pins on Pinterest. 

The star of Interstella and Dark Phoenix also wore a custom Armani gown to the Academy Awards back in 2013, which was another hit to fashion critics.

4.          Emma Stone dazzles in Ellie Saabe (1865 pins) 

Pins: 1865

Event: Oscars 2015

Designer: Ellie Saabe

Wearing this beaded Ellie Saabe gown, American actress and star of La La Land Emma Stone dazzled at the Oscars back in 2015, remaining popular with Pinterest users with over 1800 saved pins.

The star gave the 2021 Oscars a miss as she welcomed a new daughter with her partner Dave McCary the following month. 

oscars Natalie Portman

5.          Lupita Nyong’o in Prada (1840 pins)

Pins: 1840

Event: Oscars 2014

Designer: Prada

Not only did breakout star Lupita Nyong’o win the Oscar for Best Supporting Actress in 2014 for her role in 12 Years A Slave, she also wore this plunging Prada gown with Fred Leighton jewellery. 

6.          Cate Blanchett’s $18 million ensemble (1787 pins)

Pins: 1787

Event: Oscars 2014

Designer: Armani Privé

Cate Blanchett Red Carpet Glow

Also in 2014, Cate Blanchett wore this Armani Privé gown and Chopard jewellery which altogether cost $18 million. 

Vogue listed her look as the most expensive ensemble of the night.

7.          Florence Pugh wearing Louis Vuitton (1698 pins)

Pins: 1698

Event: Oscars 2020

Designer: Louise Vuitton 

Rising Star Florence Pugh wore this ruffled Louis Vuitton ensemble for her very first Oscarsin 2020 which was a hit with Pinterest users with 1698 saved pins. 

The British actress has become one of Hollywood’s most influential fashion stars, being dressed in everything from Versace to Miu Miu. 

8.          Zendaya stuns in a yellow Valentino dress (1650 pins)

Pins: 1650

Event: Oscars 2021

Designer: Valentino

This yellow Valentino dress worn by Zendaya, paired with $6 million worth of Bulgari jewels, was a hit with fashionistas and fashion critics alike in 2021. 

The Dune star also received the Fashion Icon Award at the CFDA Awards in 2021

9.          Natalie Portman in classic Dior Haute Couture (1532 pins)

Pins: 1532

Event: Oscars 2020

Designer: Armani Privé

Black Swan star Natalie Portman stunned in a black and gold Dior Haute Couture cape in 2020, embroidered with the names of female directors who were snubbed of Oscarsnominations that year. 

10.      Regina King’s winning Oscar de la Renta gown (1446)

Pins: 1446

Event: Oscars 2019

Designer: Oscar de la Renta

And finally, Regina King not only won the Oscar for Best Supporting Actress in 2019, but she also wore this Oscar de la Renta gown which remains a hit. 

The following year the American actress also dazzled in a soft pink Versace gown. 


By Robyn Foyster Robyn Foyster has been verified by Muck Rack's editorial team


Robyn Foyster is the owner and publisher of the lifestyle websites, and She is the only person to edit and publish Australia's three biggest flagship magazines - The Australian Women's Weekly, Woman's Day and New Idea. Robyn was Group Publisher of Bauer Media's most successful and prestigious magazines including Woman's Day, Good Health, Grazia and ran Hearst in Australia including Harper’s BAZAAR, Cosmopolitan and madison. Voted one of B&T's 30 Most Powerful Women In Media at the Women in Media Awards Robyn was a keynote speaker at Pause 2021, Cebit & J&J Women In Leadership. Robyn was also the winner of the prestigious Magazine Publisher Association’s Editor of the Year award.



The Carousel