In a world of 10-step skin care routines and overwhelming product drops, the most luxurious thing you can give yourself might just be simplicity. And that’s precisely the quiet revolution Australian makeup artist Alysha Maree is leading with AMM Beauty Co, a brand-new beauty house that distils two decades of artistry into a curated collection of modern, high-performance staples. Designed to make everyday glamour feel both elevated and achievable, it’s a launch that beauty insiders are already calling the minimalist’s makeup dream.
Maree is no stranger to the transformative power of makeup. Having spent more than 20 years painting faces for fashion shoots, red carpets, and celebrity events, she has learned to value true beauty as never being about excess. “After decades behind the brush, I wanted to create something that celebrates individuality without overcomplicating it,” she explains. “Beauty should enhance, not overwhelm.” That philosophy forms the foundation of AMM Beauty Co, where less is more isn’t just a tagline — it’s a design principle.
The debut collection is a masterclass in modern essentials. Maree meticulously considers each product, creating it to slip seamlessly into your routine while delivering professional-level results.There are nourishing, high-shine lip glosses that catch the light just so, and hydrating lipsticks and liners that drench lips in pigment while feeling blissfully weightless. A sheer, buildable BB cream evens skin tone with a luminous, second-skin finish, while a natural brow gel tames and defines without stiffness. A featherlight translucent powder blurs pores and keeps shine in check, and a versatile, blendable face palette pulls the look together with the kind of soft-focus radiance usually reserved for editorial shoots.
It’s the kind of edit that doesn’t demand hours in front of the mirror. Instead, each piece works harder for you — multitasking staples that deliver polish in minutes, not effort in hours. And because Maree built AMM Beauty Co on her belief that beauty should empower rather than intimidate, every product feels intuitive, looks wearable, and enhances your natural features rather than masking them.
Beyond the chic packaging and impeccable textures, AMM Beauty Co also reflects a deeper commitment to kindness and consciousness. Every formula is cruelty-free and never tested on animals. Two percent of all profits go directly to animal shelters in need, meaning each purchase carries a touch of purpose. The brand also champions inclusivity and sustainability, with shades that flatter a spectrum of skin tones and formulations that are as thoughtful as they are effective.
It’s a refreshing approach in a beauty landscape that can sometimes feel overwhelming — a reminder that luxury doesn’t have to mean excess, and that refinement often lies in restraint. In Maree’s hands, makeup shifts from transforming to translating. She reveals the best version of yourself using products that embody consideration, cleanliness, and effortless elegance.
“Beauty is made for humans. It should be approachable, elevated, and deeply personal,” she says. And AMM Beauty Co achieves exactly that. Whether you’re slipping on a swipe of gloss before a morning meeting or perfecting a soft, sculpted glow before a night out, this collection helps you feel like your most confident self in every moment.
There’s an undeniable sense that AMM Beauty Co is not just another launch. It’s a return to what makeup is meant to be: a joy, a ritual, a moment of self-expression that’s grounded in quality and intention. Maree has taken the noise out of beauty and left us with the essentials — the ones that truly matter.
For those who believe that everyday glamour should feel both effortless and extraordinary, consider this your new go-to. The future of beauty is pared-back, purposeful and endlessly chic. And it begins with AMM Beauty Co.