You may sit on the fence when it comes to vegan cheese and chocolate. But, the just-released Aveda Invati Ultra Advanced is making it easy to get on board with the power of plants in the hair care space. This was showcased through the brand’s recent event, aptly termed “Roots Renewed” which took place at the stylish China Town Country Club in Sydney. Together a mix of media, content creators, salon professionals and retail partners, got to delve into Aveda’s latest creation and, see first-hand, how it can transform thinning hair into luscious locks.
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At the core of the Aveda Invati Ultra Advanced collection is the triple-action Follicle Vitality Complex. A groundbreaking formulation that represents the culmination of over 20 years of scientific research and an eight-year collaboration with leading experts in skin and hair biology. The system caters to both men and women facing thinning hair issues offering a solution that’s as effective as it is environmentally conscious.
The collection boasts a 94% naturally derived, vegan formula. And, according to Aveda, using the full four-step routine can reduce hair loss due to breakage by a hair-raising 85%. For those who choose the five-step system, the range promises to significantly thicken hair by up to 11% making it feel like having 11,000 extra hairs! A bold promise. But, one that highlights the collection’s dedication to delivering real, noticeable results.
Aveda’s dedication to high-performance, plant-powered hair care and sustainable and scientifically-backed approaches was evident throughout the event. The educational sessions, led by Aveda’s experts Matthew Wickham and Mac Smerdon, offered valuable information on hair and scalp health. Explaining how the Invati Ultra Advanced collection works to support and revitalise hair. Their presentation highlighted the sophisticated science behind the Follicle Vitality Complex and its role in promoting thicker, fuller hair.
Alongside a spread of vegan drinks and canapes (which perfectly reflected Aveda’s commitment to cruelty-free practices and environmental responsibility) attendees also enjoyed various interactive stations including a hair and scalp check that provided personal insights into their hair health. Guests were also treated to a paddle brush engraving station, where they could personalise wooden paddle brushes with their names. It was a thoughtful detail that added a special touch to the evening and drove home the Aveda ethos of treating ourselves, each other, and the planet with care and respect.
