The label will be called Alexachung and will feature daywear, denim, evening wear, jewellery, shoes and special products. When we think of Alexa Chung, Peter Pan collars, mini dresses, stylish flats and blazers spring to mind, not to mention those never ending legs and feline features. So to celebrate Miss Chung’s exciting new fashion endeavour we’ve edited her most inspiring looks that most epitomises her style.

Alexa Chung: Day and Evening Wear

Slogan Tees

Denim To Die For

Alexa Chung knows how to wear denim well, she’s always been a big fan of the dungaree, so we expect to see some in the her new collection.

Victorian Blouses

Because if someone’s mastered the romantic period look in this modern day, it is definitely Miss Chung. Collars are definitely a signature part of her wardrobe.

Sparkly Shiny Things

Because everyone feels good in a bit of sparkle and Alexa Chung knows how to dress like a shiny happy person.

Hatwear

Miss Chung is a fan of a bit of headwater, from fedoras to fisherman beanies.

Snazzy Suits And Well Tailored Blazers

There’s nothing sexier than a woman in a well tailored suit and it’s odds on Miss Chung will be including some elegant suits and blazers in her highly anticipated collection.

Footwear

We are expecting to see some fashionable flats in her collection.