Not all heroes wear capes … some of them try and test new skin care and make-up releases in the name of work! From balmy foundation to fragrances that literally smell like your favourite baked treats, these 15 new beauty products have earned their spot in our daily routines.
1. Ultimate Repair Night Serum, $38, by Wella Professional at Adore
Sleeping beauty, but make it hair care. This lightweight serum works overnight to transform dry, frizzy strands into silky perfection while you snooze. Infused with skincare-inspired ingredients like AHA and Omega-9, it nourishes for a full eight hours – because if your skin gets beauty sleep, why shouldn’t your hair? Wake up with effortlessly smooth, glossy locks that look like you actually spent time styling them (we won’t tell).
2. Illuminance Glow Primer, $34.95, by Revlon
A little glow never hurt anybody, and this Goldilocks primer delivers just the right amount – no disco ball effect here. Packed with skin-loving squalane, hyaluronic acid, and vitamin B5, it hydrates while creating the perfect smooth, blurred base. Think of it as a real-life beauty filter that grips your makeup and makes you look radiant, even if you’ve barely slept.
3. Activating Water Essence, $85, by Jurlique
Consider this the hydration hype girl your skin has been waiting for. With two types of Marshmallow Root extract (yes, that’s a thing), this silky essence preps your skin to drink up every drop of moisture. The result? A fresh, bouncy, lit-from-within glow that makes you look like you live on green juice and 8-hour sleeps. Even if you don’t!
4. Bake EDP, $265, by Akro at Libertine
If walking past a bakery is your version of aromatherapy, you need a bottle of Bake in your life. Inspired by the scent of freshly baked lemon cupcakes, this fragrance is a delicious mix of zesty lemon, whipped cream, and warm vanilla praline. Sweet but not cloying, nostalgic but modern – it’s basically dessert for your pulse points.
5. The Liquid Contour, $49, by Rare Beauty at Sephora
Selena Gomez just made sculpting your cheekbones ridiculously easy. This lightweight, ultra-blendable contour melts into the skin like a dream, giving you a naturally snatched look without any muddy or cakey drama. Just dot, blend, and go – no superstar skills required.
6. Oat Extract at Jojoba Oil Shower Gel, $16.95, by Ciroa
Your skin deserves a breakfast of champions too, and this oat-infused shower gel is serving up serious nourishment. Oat protein soothes, jojoba oil hydrates, and the soft, creamy scent makes every shower feel like a spa moment. Bonus: it won’t strip your skin, so you step out feeling silky, not squeaky.
7. Disco Brow, $19.99, by Disco Stick
Fluffy, laminated brows in under a minute? Say less. This genius little wax stick holds every hair in place without making them feel crunchy or stiff. One end swipes on the magic, while the built-in spoolie sculpts your brows into perfection. Pop it in your bag and consider bad brow days officially cancelled.
8. Refining Cleanser, $69.99, by Clemence Organics
If cleansing was an art form, this cleanser would be a masterpiece. Packed with camellia oil – aka the beauty secret of Japanese Geishas – this silky formula melts away makeup and grime without stripping your skin’s natural glow. Bearberry extract steps in to brighten and even out tone, while geranium, patchouli, and rose oils work their magic on balancing and soothing. Whether your skin is dry, oily, or somewhere in between, this luxurious cleanser knows exactly what to do. No parabens, no artificial nasties – just pure, organic goodness that leaves your skin feeling fresh, refined, and ridiculously soft.
8. Bi-Liner Dual-Ended Gel Eyeliner, $23, by Morphe at Mecca
Two finishes, endless drama. This double-duty gel liner gives you a bold matte on one end and a striking metallic on the other, so you can switch up your look in seconds. The creamy formula glides on like butter and stays put all day – no smudging, no fading, no raccoon eyes. It’s giving high-impact, zero-effort energy.
10. Even Better Clinical Dark Spot Clearing Serum, $137, by Clinique at Sephora
Hyperpigmentation, meet your match. This dermatologist-developed serum is a powerhouse blend of UP302 (Clinique’s proprietary brightening molecule), niacinamide, and an extra boost of vitamin C to tackle stubborn dark spots, acne scars, and uneven tone. Gentle enough for sensitive skin but potent enough to deliver visible results, it also calms irritation to prevent future discolouration. Tested on all skin tones, fragrance-free, and backed by clinical results, it’s basically your shortcut to a clearer, brighter, more even complexion.
11. The Protective Moisturiser (Day), $99, by Lana Banana
Fun name. Serious skin saviour. Think of this as the moisturiser equivalent of a healthy smoothie – hydrating, calming, and shielding all in one. Packed with zinc oxide and titanium dioxide, it’s got your UVA/UVB protection sorted, while niacinamide and hyaluronic acid work overtime to keep your skin happy and hydrated. Plus, there’s a little vitamin C action to brighten things up. Lightweight, non-greasy, and perfect under makeup, it’s basically the skin care equivalent of an overachiever (but in a good way).
12. Instant Tan Mousse, $29.95, by Bali Body Co
Commitment issues? No problem. This wash-off tan gives you a flawless bronzed glow in seconds – no streaks, no weird orange tones, just sun-kissed perfection that disappears when you’re ready. The lightweight mousse blends like a dream, dries in a flash, and won’t transfer onto your white dress (thankfully). Bonus points for the hydrating mix of aloe vera, chamomile, and coconut oil, keeping your skin soft while you fake that just-got-back-from-Bali vibe.
13. Soft Glam Satin Foundation, $18, by ELF at Priceline
Good skin days, bottled. This medium-coverage, satin-finish foundation blurs, evens, and gives you that effortlessly fresh-faced glow without feeling heavy. Infused with a hydrating hibiscus complex (fancy), plus pomegranate, blueberry, and goji berry extracts, it’s skin care and makeup in one. Oh, and it’s buildable, non-cakey, and loved by beauty fans of all ages. Because, a flawless base never goes out of style.
14. Hydra-Glow Eye Masks, $55, by Ginger & Me
Late nights, early mornings, or just life in general – your under-eyes don’t have to show it. These cooling, hydrating eye masks are like a tall glass of water for tired skin, instantly reducing puffiness, dark circles, and fine lines. Made with Niacinamide (Vitamin B3), Moringa Oleifera Seed Oil, Irish Moss Extract and water-soluble vegan collagen (so they dissolve sustainably!), they contour perfectly to your under-eye area, flooding it with moisture and brightening power. With 30 pairs in a box, you’ll always have a quick fix for dull, dehydrated eyes. Just pop them on for 15–20 minutes, let the magic happen, and pat in the leftover serum for that fresh, wide-awake glow. No sleep required!
15. Sweet Lips Sugar Scrub, $14, by MCo Beauty
Planning to plant a pash on someone special this V day? Prep your pout with this sweet sugar scrub. Infused with Shea Butter and Vitamin E, it leaves lips feeling soft, smooth, and nourished, while the fresh fruity scent and subtle red tint add a touch of effortless glamour. Perfect for a grown up take on strawberry kisses!
