Beauty Is Much More Than Skin Deep Say Aussie Women

Porcelaine princess, Cate Blanchett, has taken out pole position as Australia’s number one ‘Timeless Beauty’. Aussie women could be on the verge of ditching their makeup in favour of a more natural look, with a new survey from Pears revealing that beauty isn’t about youth or makeup. Rather, it’s something we admire in women with smile lines, grey hair and a natural complexion.

Home & Away actress and Pears Australia Ambassador, Ada Nicodemou says, “Women have realised that embracing their natural beauty – including grey hair, natural skin and fine lines – shows them at their most beautiful and depicts a life well lived. Inner purity and confidence are agreed by women to be the vital ingredients that make up what we see as timeless beauty. I truly believe that you can feel confident and vibrant no matter what your age, by embracing your natural beauty”.

The poll revealed that a staggering 82% of women believe that a timeless beauty can wear no makeup and still be a timeless beauty – with 71% also agreeing that some visible smile lines contribute to being a naturally beautiful woman. The poll of more than 1,000 Aussie women, aged 25-44 reveals timeless beauty also stems from women having confidence in themselves (74%), smiling easily and readily (62%) knowing the basics of good beauty routines (45%), and having a good sense of humor (23%).

Ada Nicodemou – Australia’s Pears ambassador.

When ranking Australia’s timeless beauties, mothers came in a surprising fourth place – beating famed beauties such as Nicole Kidman, Sarah Murdoch, Naomi Watts and Rachel Griffiths – with many women looking to their mothers for reliable, trusted beauty advice and rituals with 42% of women following regimes and tips passed on by their mums – with younger women even more likely to listen to their mothers (45% of 25-34 year olds).

Forget peer pressure, partners play the most critical role in how beautiful we feel. Women say their biggest inspiration for feeling beautiful comes from their partner (43%) followed by close friends (31%). Remarkably, only 5% of women surveyed look to celebrities as their biggest inspiration for feeling beautiful.

When asked what makes a women feel most beautiful, 79% say feeling good about themselves made all the difference, followed by receiving an unexpected compliment (72%) and feeling healthy (72%). Almost two thirds of those surveyed say feeling valued by their children and partner also contributes to them feeling their most beautiful (66%).

The top five Australians who encompassed timeless beauty were:

1. Cate Blanchett

2. Elle McPherson